ActiveCampaign's pricing page is a calculator: choose Email, WhatsApp or both, pick a contact count from 1,000 upward, choose a currency, and the four tiers update. At 1,000 contacts on annual billing, Starter is $15 a month, Plus $49, Pro $79 and Enterprise $145. Starter includes one user, limited segmentation and five actions per automation; Plus opens unlimited automation actions and standard segmentation; Pro adds advanced segmentation, premium ecommerce integrations and three users; Enterprise adds custom objects, SSO, a dedicated account team and five users. Email sends run 10x to 15x your contact limit depending on tier.
TL;DR
ActiveCampaign is marketing automation with CRM and ecommerce integrations, sold by contact count with a 14-day trial and no free plan. Kit (formerly ConvertKit) is built for creators - newsletters, landing pages, digital products - and keeps a free plan up to 10,000 subscribers. At 1,000 contacts the entry prices are $15 a month against Kit's $33 Creator plan, but they buy different things.
Kit comes at the same problem from the creator side. Its free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Creator is $33 a month billed yearly for 1,000 email subscribers ($390 a year, saving $78), Pro is $50 a month on the current first-year offer against a $66 rate, and a 14-day trial with free migration sits in front of both. Kit's homepage names 550,000-odd creator businesses as users.
The overlap is email, automation and forms. The divergence is everything around them: ActiveCampaign gives you segmentation depth, CRM and ecommerce integrations, attribution and conditional content, and prices by contacts on a 14-day trial. Kit gives you a newsletter-first product with paid subscriptions and digital product sales baked in, and a free tier you can stay on for a long time.
| Feature | ActiveCampaign | ConvertKit |
|---|---|---|
| Free plan | None - 14-day trial instead | Up to 10,000 subscribers at $0 |
| Entry paid price | Starter $15 a month at 1,000 contacts, billed annually | Creator $33 a month at 1,000 subscribers, billed yearly ($390 a year) |
| Next tier | Plus $49 a month - unlimited automation actions, standard segmentation | Pro $50 a month on the current first-year offer (list rate $66) |
| Top tier | Pro $79, Enterprise $145 a month | Pro is the top self-serve tier; enterprise needs a conversation |
| Automation | 5 actions per automation on Starter, unlimited from Plus | Visual automations and unlimited sequences from Creator |
| Segmentation | Limited on Starter, standard on Plus, advanced on Pro, premium on Enterprise | Subscriber tags, segments and signals aimed at creators |
| Users included | 1 on Starter and Plus, 3 on Pro, 5 on Enterprise | Pricing is per subscriber tier rather than per seat |
| Sending limits | 10x contact limit on Starter and Plus, 12x Pro, 15x Enterprise | Unlimited email broadcasts on every tier |
| Selling built in | Standard CRM and ecommerce integrations from Starter | Digital products, subscriptions and paid newsletters |
| Money back | 30-day refund statement on the pricing page; 14-day trial | 14-day trial, free migrations, cancel any time |
Pick ActiveCampaign if
If your funnel has branching logic, ecommerce events, lead scoring and multiple segments, ActiveCampaign's Plus tier at $49 a month is where it starts to make sense - Starter's five actions per automation is a demo of the idea rather than the idea itself. Expect to pay by contact count and to try it free for 14 days first.
Pick ConvertKit if
Kit's free plan up to 10,000 subscribers is the cheapest credible way to build an audience, and Creator at $33 a month adds automations and product sales without touching CRM complexity. If your growth is measured in subscribers rather than pipeline, this is the simpler, cheaper side of the comparison.
No independent review data was collected for this comparison, so no ratings or user quotes appear here. ActiveCampaign's own page claims a 4.5 out of 5 rating across 14,000+ reviews, and Kit claims 550,000+ creator businesses - both are vendor statements, not our measurement.
Yes - Kit is the current name of ConvertKit, and the product still targets the same creator audience. Comparisons written against ConvertKit apply to Kit.
ActiveCampaign's Starter plan at $15 a month billed annually is cheaper than Kit's Creator at $33. Kit's free plan, however, covers up to 10,000 subscribers, so a list that stays small costs nothing there.
ActiveCampaign. Automation actions are unlimited from Plus upward, with segmentation tiers from limited to premium and conditional content from Pro. Kit's visual automations are capable but tuned for sequence and tag logic rather than multi-channel orchestration.
Kit does - up to 10,000 subscribers with unlimited landing pages and broadcasts. ActiveCampaign has no free plan, only a 14-day trial, though it publishes a 30-day refund statement.
Both are priced by subscriber tier, so the bill steps up as you cross thresholds. On ActiveCampaign you also choose the channel (Email, WhatsApp or both) and the billing term, which changes the number shown on the calculator.
ActiveCampaign, through standard CRM and ecommerce integrations on Starter and premium ecommerce integrations from Pro. Kit can sell products natively, but it is not built for store-triggered segmentation.
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