ActiveCampaign's pricing page works as a calculator: channel (Email, WhatsApp or both), contact count from 1,000 upward, currency, and four tiers that update live. At 1,000 contacts billed annually it is Starter $15, Plus $49, Pro $79 and Enterprise $145 a month. Starter ships with limited segmentation and five actions per automation; Plus makes automation actions unlimited; Pro adds advanced segmentation and premium ecommerce integrations; Enterprise adds SSO, custom objects and a dedicated account team.
TL;DR
ActiveCampaign sells automation depth and CRM integrations by contact count, with no free plan and a 14-day trial. Klaviyo sells an ecommerce-first B2C CRM with a real free tier, then charges by active profile with SMS and AI agents attached. If you run a store, start with Klaviyo's free plan; if your funnel is B2B or heavily branched, ActiveCampaign's segmentation tiers are the reason people pay.
Klaviyo starts where ActiveCampaign will not: a free plan covering up to 250 active profiles and 500 emails a month, with $5 of mobile messages and $5 of Composer usage thrown in, plus built-in reporting and email support. Past that, pricing follows your active profile count - published third-party trackers put the Email plan at $20 a month for up to 500 profiles with 5,000 sends, $30 at 1,000 and roughly $100 at 5,000 - and Klaviyo's own page drives the same numbers through a plan calculator.
The product philosophies are visibly different. Klaviyo's homepage leads with agents: Composer audits your flows and builds a campaign from a prompt, Customer Agent claims to resolve 65% of questions autonomously, and the whole thing is framed as a B2C CRM across email, SMS and service. ActiveCampaign's page leads with segmentation, automation actions and attribution - the machinery of a funnel rather than a store.
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Free plan | None - 14-day trial only | 250 profiles, 500 emails a month, $5 message credits |
| Entry paid price | Starter $15 a month at 1,000 contacts, billed annually | Email plan about $20 a month at up to 500 profiles |
| Price at 1,000 contacts | Starter $15, Plus $49, Pro $79, Enterprise $145 | About $30 a month on the Email plan per published trackers |
| Pricing driver | Contact count, channel and billing term | Active profile count and send volume |
| Free-tier sending | Not applicable | 500 emails a month, Klaviyo branding included |
| Sending allowance on paid | 10x contact limit on Starter and Plus, 12x Pro, 15x Enterprise | Scales with plan - roughly 10x your profile count |
| Native channels | Email plus WhatsApp as a selectable channel | Email, SMS and mobile message credits |
| Ecommerce | Standard CRM and ecommerce integrations from Starter, premium from Pro | Built for B2C and store data first - the homepage frames it as a B2C CRM |
| AI features | Active Intelligence included on every tier, with limits on lower plans | Composer builds campaigns from a prompt; Customer Agent answers customers |
| Support | 30-day refund statement, trial before purchase | Email support on free, higher tiers add more |
Pick ActiveCampaign if
You have branching logic, lead scoring, CRM sync and a list that is segmented in more ways than one. Plus at $49 a month is where automation stops being limited, and the four-tier ladder gives you somewhere to grow into. There is no free plan, so the 14-day trial is your test.
Pick Klaviyo if
If revenue comes from a store and messages follow cart and product events, Klaviyo's data model is the point, and its free plan means you pay nothing until 250 profiles stop being enough. Budget for growth: the jump to roughly $100 a month at 5,000 profiles arrives sooner than most people expect.
No independent review data was collected for this comparison, so no ratings appear here. ActiveCampaign's figures come from its own pricing calculator page; Klaviyo's free-tier details come from klaviyo.com, and its paid tiers from published price trackers read in October 2026, since the vendor page renders paid prices through a calculator.
Klaviyo, because it has a free plan - 250 profiles and 500 emails a month. ActiveCampaign has no free tier; its entry is $15 a month at 1,000 contacts after a 14-day trial.
Klaviyo. Its data model is built around store events and it puts SMS beside email. ActiveCampaign connects to ecommerce platforms through integrations and is stronger when the work is segmentation and automation craft rather than store behaviour.
ActiveCampaign prices by contact count, channel and billing term - $15 to $145 a month at 1,000 contacts depending on tier. Klaviyo prices by active profile count, which means inactive contacts do not count against you the same way.
ActiveCampaign sells Email, WhatsApp or both as a channel choice on its pricing page. Klaviyo bundles email and SMS in combined plans, and the free tier includes $5 of mobile messages a month.
ActiveCampaign, on branching and depth: unlimited automation actions from Plus, plus conditional content and attribution from Pro. Klaviyo's automation is strong for store-triggered flows and now adds AI agents that build campaigns for you.
For a store still collecting its first list, yes: 250 profiles and 500 emails a month cost nothing. The limits bite once you pass 250 active profiles, at which point the Email plan starts around $20 a month.
Spot an outdated price or feature? Let us know and we'll verify it.