Both products carry a $20 entry price, and they buy completely different things.
TL;DR
Airtable charges $20 per collaborator per month billed annually for Team and $45 for Business, and sells a relational database with views, interfaces and automations. HubSpot lists Starter at $20 per seat per month (currently $7 per seat for new customers paying yearly up front), Marketing Hub Professional at $800 per month and Enterprise at $3,600 per month, prices its Sales Hub seats separately at $90 and $150 per seat, and sells a CRM where contacts, deals, tickets and campaigns share one record system. Choose the database when the thing you track is not a customer; choose the CRM when it is.
Airtable's Team plan costs $20 per collaborator per month billed annually ($24 billed monthly), with Business at $45 ($54 monthly) and a custom Enterprise Scale tier above that. Only collaborators who can edit are billed: read-only users, form respondents and share links cost nothing. Team includes 50,000 records per base, 25,000 automation runs per month per workspace and 100,000 API calls per month. The product itself is a shared database — tables, views, interfaces and automations that operations, marketing, project management and sales teams build on the same records.
HubSpot prices by seat and by contact. Starter lists at $20 per seat per month, with a live new-customer offer of $7 per seat billed annually and $10 per seat billed monthly; Professional is $800 per month on an annual commitment ($890 month-to-month) and includes three core seats, while Enterprise is $3,600 per month with five core seats. Starter covers 1,000 marketing contacts, Professional 2,000 and Enterprise 10,000, and addresses beyond those tiers are billed on top. The suite spans marketing, sales and service on one contact record, with over 2,000 apps in its marketplace, and Sales Hub is priced separately at $90 per seat per month billed annually for Professional and $150 for Enterprise, which is the rung most teams comparing against Airtable actually buy.
| Feature | Airtable | HubSpot |
|---|---|---|
| Starting price | Team $20 per collaborator per month billed annually ($24 monthly) | Starter $20 per seat per month; $7 per seat annual rate for new customers |
| Free tier | Free for up to five collaborators with edit permissions | Free tools at $0 per month for up to two users |
| Next tier | Business $45 per collaborator per month ($54 monthly) | Marketing Hub Professional $800 per month annual, three core seats; Sales Hub Professional $90 per seat annually |
| Top published tier | Enterprise Scale, custom price | Marketing Hub Enterprise $3,600 per month; Sales Hub Enterprise $150 per seat |
| Billing basis | Per collaborator; read-only users, form responses and share links are free | Per seat; Marketing Hub adds marketing-contact tiers |
| Entry-level extras | Automation runs, API calls and storage metered per workspace | Required onboarding listed at $3,000 (Marketing Hub Professional) and $7,000 (Enterprise) |
| Automation | 25,000 automation runs per month per workspace on Team | Simple automation on Starter, unlimited omni-channel automation from Professional |
| Product shape | Relational tables with views, interfaces and automations | CRM suite where marketing, sales and service share contact records |
| Platform | Browser-based, with iOS and Android apps | Browser-based, with iOS and Android apps |
| Offline editing | No offline editing in the browser | No offline editing in the browser |
Pick Airtable if
Tables, interfaces and automations cover operations trackers, campaign calendars and product roadmaps, and the $20 Team rate stays predictable because only editors are billed. HubSpot is the wrong purchase for a group that never needs deals, tickets or email campaigns.
Pick HubSpot if
Marketing, sales and service sit on the same contact history, the free tier already provides forms, chat and meeting scheduling, and the app marketplace covers the integrations a database tool would have to be wired into. Airtable remains stronger when the object being tracked is inventory, content or a request queue rather than a lead.
We collected no independent reviews, ratings or user quotations for Airtable or HubSpot in this run. Every figure above comes from airtable.com and hubspot.com pricing pages, and vendor-published claims such as marketplace size are presented as vendor claims.
At list rates both land near $100 per month: five Airtable editors on Team is $100 per month billed annually, and five HubSpot Starter seats are $100 per month. HubSpot's current new-customer offer takes those seats to $7 each, but HubSpot costs more as soon as marketing contacts exceed the included 1,000 or the team moves to Professional at $800 per month.
It can hold contacts, deals and activities, and teams do run pipelines in it. What it does not provide is email sending, ad management, ticketing or a help desk, so those functions must come from other tools wired in through automations and integrations.
Yes. Starter includes 1,000 marketing contacts, Professional 2,000 and Enterprise 10,000; marketing contacts beyond the included count are billed as a separate line, so list size moves the monthly total even when seats do not change.
HubSpot: it sends marketing email, manages ads, tracks social accounts and reports on the same contacts as the pipeline. Airtable can store campaign records and trigger automations, but the sending and channel tooling lives elsewhere.
Airtable keeps a free plan with up to five collaborators who can edit. HubSpot keeps free tools for up to two users with forms, meeting scheduling, email tracking and live chat, and both vendors offer paid trials beyond that.
Spot an outdated price or feature? Let us know and we'll verify it.