Both are bought by teams that have outgrown a spreadsheet, but only one of them still looks like one.
TL;DR
Airtable sells a relational workspace: a free plan for individuals, Team at $20 per user per month billed annually, Business at $45, and Enterprise Scale quoted. monday CRM sells a sales pipeline: Basic at $12 per seat per month billed annually with 1,000 active contacts, Standard at $17 with 10,000 contacts and the AI agent set, Pro at $28 with 100,000 contacts and 25,000 automations a month, Ultimate quoted. Buy Airtable when the data model is the product and several departments share it; buy monday CRM when the records are leads, deals, quotes and sequences and you want them priced per seat.
Airtable's pricing page states the Team plan at $20 per user per month billed annually and Business at $45 per user per month billed annually, with Enterprise Scale priced by quote. Its own description of the upper tiers is that Business and Enterprise Scale carry the extra customisation, data scale, flexibility and administrative features that departments and enterprise organisations need. The product positioning is one space where teams build workflows and agents: the site shows operations trackers, campaign records and sales account tables running side by side, with solutions listed for operations, product, marketing and sales. A free plan is offered for people getting started, and startup and founder programmes are advertised for qualifying companies.
monday CRM takes a narrower brief and prices it as four rungs. Basic is $12 per seat per month billed annually ($18 paid monthly) with 1,000 active contacts and deals, one workspace and 20 quotes or invoices a month. Standard is $17 annually ($25 monthly) and adds the AI agents — outreach caller, lead sourcer, meeting prep and notetaker — plus three workspaces, 10,000 contacts, 250 automations and the iOS and Android apps. Pro is $28 annually ($41 monthly) with 100,000 contacts, 25,000 automations, mass email and sequences. Ultimate is quoted and lists unlimited records, HIPAA compliance and 25,000 API calls a day. Plans start at three seats and the trial runs 14 days.
| Feature | Airtable | Monday CRM |
|---|---|---|
| Starting price | Team $20 per user per month billed annually | Basic $12 per seat per month billed annually |
| Free tier | Free plan for individuals getting started | No free tier; 14-day trial, plans from 3 seats |
| Mid tier | Business $45 per user per month billed annually | Standard $17 per seat annually with AI agents and 10,000 contacts |
| Top tier | Enterprise Scale, priced by quote | Pro $28 per seat annually, or Ultimate quoted |
| Billing basis | Per user, annual rates published for Team and Business | Per seat, minimum 3 seats, yearly billing discounted on the page |
| Sales pipeline | No prebuilt CRM: pipeline views and records are built inside a base | Leads, contacts, deals, quotes and invoices are the product |
| AI | Agents described as part of the same workspace, with no separate AI price on the pricing page | Outreach caller, lead sourcer, meeting prep and notetaker inside Standard and Pro |
| Records and caps | Examples on airtable.com show vendor trackers, account tables and campaign records in one base | 1,000 / 10,000 / 100,000 active contacts and deals across Basic, Standard and Pro |
| Seat minimum | No minimum published on the pricing page | Plans start at 3 seats |
| Where it fits | Departments that need one data model behind several workflows | Sales teams that want the pipeline priced per seat |
Pick Airtable if
Operations trackers, campaign records and account tables sit in the same base at $20 per user per month, and Business at $45 adds the controls departments ask for. monday CRM only makes sense once the objects are strictly leads and deals.
Pick Monday CRM if
Quotes, sequences and deal stages arrive finished at $12 per seat per month, the AI agents join at Standard for $17, and the contact ceiling only becomes a problem above 10,000 records. Airtable would have to be assembled first.
We collected no independent reviews, ratings or user quotations for Airtable or monday CRM in this run; descriptions of plan limits, agent features and programme eligibility are the vendors' own. Prices were read from airtable.com/pricing and monday.com/crm/pricing on the date shown above.
monday CRM Basic is $12 per seat per month billed annually against Airtable Team at $20 per user per month. At the mid tier the gap widens: monday Standard is $17 while Airtable Business is $45.
Nothing in Airtable's pricing page describes contacts, deals, quotes or sequences as built-in objects; those structures are built inside a base from tables and links. monday CRM ships them as the product, which is the practical difference between the two.
Airtable offers a free plan for individuals. monday CRM has no free tier — it runs a 14-day trial and its plans start at three seats, with a prorated refund available if a yearly plan is cancelled within 30 days.
monday CRM meters active contacts and deals at 1,000 on Basic, 10,000 on Standard, 100,000 on Pro and unlimited on Ultimate. Airtable meters records and attachment storage by plan, with the published numbers sitting inside its plan tables.
monday CRM lists the outreach caller, lead sourcer, meeting prep agent and AI meeting notetaker inside Standard and above, at no separate price. Airtable positions agents inside the same workspace and publishes no separate AI line item on its pricing page.
monday CRM charges $18, $25 and $41 per seat month-to-month against $12, $17 and $28 on annual billing. The Airtable pricing page we read quoted annual rates for Team and Business: $20 and $45 per user per month.
Spot an outdated price or feature? Let us know and we'll verify it.