Both tools track work item by item, but the buyer, the vocabulary and the price list differ.
TL;DR
Asana sells cross-functional work management: Personal free for two users, Starter at $10.99 per user a month billed yearly ($13.49 monthly), Advanced at $24.99 yearly ($30.49 monthly), Enterprise and Enterprise+ by quote, plus AI requests at $0.50 prepaid or $0.60 on demand. Jira sells software and IT issue tracking: Free for up to 10 users, Standard at $7.91 per user a month, Premium at $14.54, Enterprise by quote. Pick Asana when the work crosses marketing, ops and product; pick Jira when the work is tickets moving through a software workflow.
Asana's pricing page opens with a free Personal plan for one or two people managing personal projects, with unlimited tasks and projects at $0. Starter at $10.99 per user a month billed yearly, or $13.49 billed monthly, targets small teams that need to track progress and hit deadlines and includes AI Teammates along with a monthly allowance of AI requests. Advanced at $24.99 yearly or $30.49 monthly adds unlimited portfolios, goals and resource management. Enterprise and Enterprise+ are quote-priced, with Enterprise+ adding SIEM integration, data residency, audit logs and dedicated workspaces. AI requests cost $0.50 each prepaid in packs or $0.60 each billed monthly, available from Starter upward.
Jira's pricing page is organized around software delivery. Free covers up to 10 users with 2 GB of storage, 150 automation steps a subscription a month and community support. Standard at $7.91 per user a month raises storage to 250 GB, adds 400 automation steps per user a month, external collaboration, multi-region data residency and 9/5 regional support with a two-hour response on critical issues. Premium at $14.54 per user a month adds cross-team planning with dependency management, approval processes and 750 automation steps per user a month, with 24/7 support. Enterprise is quoted annually and bundles Atlassian Guard Standard for SSO and SCIM. Atlassian sets these rates through a team-size control, so the per-user figure moves with headcount.
| Feature | Asana | Jira |
|---|---|---|
| Free tier | Personal, free forever for 1-2 users, unlimited tasks and projects | Free for up to 10 users, 2 GB storage, community support |
| Entry paid plan | Starter: $10.99 per user/month yearly, $13.49 monthly | Standard: $7.91 per user/month |
| Mid tier | Advanced: $24.99 per user/month yearly, $30.49 monthly | Premium: $14.54 per user/month |
| Enterprise | Enterprise and Enterprise+ quoted; Enterprise+ adds SIEM, data residency, audit logs | Enterprise quoted annually, with Atlassian Guard Standard for SSO and SCIM |
| AI pricing | $0.50 per request prepaid, $0.60 per request billed monthly, from Starter up | Credit allowances published per tier; no per-request rate on the pricing page |
| Automation | AI Studio with a monthly credit allowance per billing account | 150 automation steps a subscription a month free, 400 per user on Standard, 750 on Premium |
| Best-fitted work | Cross-functional projects: campaigns, launches, operations, goals | Software and IT work: issues, sprints, releases, dependencies |
| Platform | Web app, desktop app, mobile apps, 100+ integrations | Web app, mobile apps for iOS and Android |
| Offline mode | Not covered on asana.com/pricing | Not covered on Atlassian's Jira pricing page |
| Billing note | Annual pricing advertised with a save-up-to-18% toggle | Annual billing advertised at up to 17% below monthly |
Pick Asana if
Asana models a company as portfolios, goals and projects with owners, which is what marketing, operations and product teams argue over. Starter at $10.99 yearly per user already includes AI Teammates, and the $0.50 or $0.60 per AI request pricing keeps that bill visible instead of folded into a plan tier.
Pick Jira if
Jira models software delivery as issues with workflows, automation steps and releases, and Standard at $7.91 per user a month undercuts Asana's entry. Teams that live in sprints, dependency boards and change control get the planning depth they need at Premium, while free covers the first ten users outright.
No independent reviews or user ratings were collected for Asana or Jira on this page; the bullets are each vendor's own plan wording from asana.com/pricing and Atlassian's Jira pricing page, which renders dynamically, so its figures were cross-checked against Atlassian's published feature tables and independent 2026 pricing breakdowns.
At list rates, yes: Jira Standard is $7.91 per user a month against Asana Starter at $10.99 billed yearly, and Jira Premium is $14.54 against Asana Advanced at $24.99. Jira's free tier also covers up to 10 users, while Asana's free plan stops at two members.
Asana's Personal plan is free forever for one or two people with unlimited tasks and projects. Jira's free plan covers up to 10 users with 2 GB of storage, 150 automation steps a subscription a month and community-only support. Both free tiers end where collaboration requirements grow.
Asana charges per request: $0.50 each prepaid in packs or $0.60 each billed monthly, available from Starter upward, with AI Teammates included in the plan. Jira's page publishes credit allowances per tier rather than a per-request rate, so the AI cost sits inside the plan you already pay for.
Asana's pricing page is written for campaigns, launches, goals and resource planning across departments, and Advanced adds portfolios and goals at $24.99 yearly per user. Jira's tiers are organized around issue workflows, automation steps and release planning, which suits engineering and IT more naturally.
Atlassian's pricing page carries a team-size control, and the per-user rates for Standard and Premium are shown for the selected headcount; annual billing is advertised at up to 17% cheaper than monthly. The figures quoted here are the rates displayed on the page at its default setting.
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