These two overlap only at the edges, and buying either as a replacement for the other is where teams get stuck.
TL;DR
Asana sells work management: Personal free forever for one or two people with unlimited tasks and projects, Starter at $10.99 per user per month billed annually ($13.49 paid monthly), Advanced at $24.99 ($30.49 monthly), then Enterprise and Enterprise+ quoted. AI is metered separately — five requests per user per month are included, prepaid packs run $0.50 per request, and the pay-as-you-go route costs $5.99 per user plus $0.60 per request. monday CRM sells sales pipeline: Basic at $12 per seat per month billed annually ($18 monthly), Standard $17 ($25), Pro $28 ($41), Ultimate quoted, on plans that begin at three seats. The choice follows the records: projects and dependencies on one side, leads, quotes and sequences on the other.
Asana prices a work-management platform. Personal is free forever for one or two people with unlimited tasks and projects; Starter is $10.99 per user per month billed annually or $13.49 paid monthly; Advanced is $24.99 annually or $30.49 monthly; Enterprise and Enterprise+ are quoted, with Enterprise+ adding SIEM integration, data residency, audit logs and dedicated workspaces. The product is organised around the Work Graph, which links tasks, goals, dependencies and approvals. AI is billed as usage rather than as a seat feature: five requests per user per month are included (up to 50 per account on Starter and Advanced, 250 on Enterprise), prepaid packs cost $0.50 per request for the full contract term, and the on-demand option costs $5.99 per user per month billed annually plus $0.60 per request billed monthly. Asana states that 85% of Fortune 100 companies use the platform.
monday CRM prices a sales pipeline. Basic is $12 per seat per month billed annually or $18 paid monthly, with one workspace, one dashboard, 1,000 active contacts and deals, five columns per board and 20 quotes or invoices a month. Standard is $17 annually ($25 monthly) and adds the AI agent set — outreach caller, lead sourcer, build-your-own agent, meeting prep, AI meeting notetaker — plus three workspaces, 10,000 contacts, 250 automations a month and the iOS and Android apps. Pro is $28 annually ($41 monthly) with 15 workspaces, 100,000 contacts, 25,000 automations, mass email and sequences. Ultimate, formerly Enterprise, is quoted and carries unlimited contacts, HIPAA compliance, advanced permissions and 25,000 API calls a day. Plans start at three seats, the trial runs 14 days, and yearly billing is discounted.
| Feature | Asana | Monday CRM |
|---|---|---|
| Starting price | Starter $10.99 per user per month billed annually | Basic $12 per seat per month billed annually |
| Monthly billing | $13.49 per user on Starter, $30.49 on Advanced | $18 per seat on Basic, $25 on Standard, $41 on Pro |
| Free tier | Personal free forever for 1-2 users with unlimited tasks and projects | No free tier; 14-day trial, with plans from 3 seats |
| Mid tier | Advanced $24.99 per user per month billed annually | Standard $17 per seat annually with AI agents and 10,000 contacts |
| Top published tier | Enterprise and Enterprise+ quoted by sales | Pro $28 per seat annually, or Ultimate quoted |
| AI pricing | 5 requests per user per month included; $0.50 per prepaid request; on demand $5.99 per user plus $0.60 per request | Outreach caller, lead sourcer, meeting prep and notetaker agents included from Standard |
| Records managed | Tasks, projects, goals, dependencies and approvals on the Work Graph | Leads, contacts, deals, quotes and invoices |
| Usage caps | 50K AI credits per billing account on Starter, 75K on Advanced, 200K on Enterprise | 1,000 active contacts on Basic, 10,000 on Standard, 100,000 on Pro |
| Seat minimum | No minimum published on the pricing page | Plans start at 3 seats |
| Refunds and trial | Free plan instead of a trial; plans billed for the term | 14-day trial, with a prorated refund if a yearly plan is cancelled within 30 days |
Pick Asana if
Tasks, dependencies, approvals and goals live in one model at $10.99 per user per month, and a two-person team can stay on the free plan indefinitely. monday CRM is the better home for a pipeline, but it charges per seat from three seats upward.
Pick Monday CRM if
Leads, contacts, quotes and invoices are first-class objects, the AI agents arrive at Standard for $17 per seat per month, and the automation caps (250 actions on Standard, 25,000 on Pro) are published before checkout. Asana would need another vendor to match any of that.
We collected no independent reviews, ratings or user quotations for Asana or monday CRM in this run; statements such as "85% of Fortune 100 companies choose Asana" and the ISO/IEC 27001 and 27018 references are the vendors' own. Prices were read from asana.com/pricing and monday.com/crm/pricing (US dollar rates) on the date shown above.
Asana's pricing page describes work management — tasks, projects, goals and approvals — and lists no contact, quote, invoice or pipeline features. monday CRM is built around those objects, which is where the two products stop overlapping.
Asana Starter: 5 x $10.99 x 12 = $659.40 a year. monday CRM Basic: 5 x $12 x 12 = $720 a year, and the three-seat minimum is satisfied. Asana is cheaper on entry, monday CRM is cheaper once its AI agents would otherwise be bought as separate tools.
Five AI requests per user per month are included. Beyond that, prepaid packs cost $0.50 per request and last the whole contract term, or the on-demand route costs $5.99 per user per month billed annually plus $0.60 per request billed monthly, with a spend cap set in the product.
No. It runs a 14-day trial, plans begin at three seats, and yearly plans cancelled within 30 days receive a prorated refund. Asana's Personal plan, by contrast, stays free for one or two users.
Yes. The iOS and Android apps are listed under Standard at $17 per seat per month billed annually. Basic at $12 covers leads, contacts and deals through the web tier only.
monday CRM states that plans start at 3 users and asks for a quote above 40. Asana publishes no minimum on its pricing page: per-user pricing applies from the first seat.
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