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AsanavsWrike

TL;DR

Asana and Wrike land almost on top of each other on price: Starter at $10.99 per user a month against Wrike Team at $10, and Advanced at $24.99 against Wrike Business at $25, all on annual billing. Asana is the more polished, list-and-goal-shaped tool with unlimited free guests and AI bundled per seat; Wrike is the heavier operational tool with resource management, time tracking and budgets that do not need an add-on. The deciding factor is usually whether you want goals and portfolios above the work, or capacity and billing inside it.

Wrike's ladder is Free at $0 for essential task management, Team at $10 per user a month for 2 to 15 users, and Business at $25 per user a month for 5 to 200 users, with Pinnacle and Apex quoted. The published prices are annual per-user figures, and Wrike's pricing page states they apply to purchases made from January 21, 2026. Above Business, the paid tiers are mostly about AI quota, resource and capacity planning, budgeting with billable rates, and advanced reporting.

The AI billing is where the two diverge most sharply. Asana includes AI Teammates and Asana Dash on Starter and Advanced with five requests per user a month capped at 50 per account, plus AI Studio credits (50,000 on Starter, 75,000 on Advanced), and sells extra AI either prepaid at $0.50 per request with no monthly reset or on demand at $5.99 per user a month plus $0.60 per request. Wrike includes AI Essentials on Team and an AI Elite starter pack on Business, then meters the action quota upward on Pinnacle and Apex rather than selling requests individually.

Pros & cons

👍 Asana Pros

  • Free Personal plan for one or two people, forever
  • Starter at $10.99 per user a month annually is within a dollar of Wrike Team
  • Unlimited free guests on Starter, so clients and contractors cost nothing
  • Goals, portfolios and status reporting are first-class objects
  • AI is included on paid plans, with prepaid requests at $0.50 each and no monthly reset

👎 Asana Cons

  • Billed monthly, Starter rises to $13.49 and Advanced to $30.49
  • Included AI is capped at five requests per user a month, 50 per account
  • No native resource management or billable time on the lower tiers
  • Free plan is limited to two users with list, board and calendar views only

👍 Wrike Pros

  • Team at $10 per user a month undercuts Asana Starter on the same headcount
  • Workload, capacity planning, time tracking and budgets live inside the product
  • Free tier covers real task management on web, desktop and mobile
  • Business at $25 per user a month covers 5 to 200 users with AI Elite features
  • Request forms, blueprints and recurring workflows suit operational teams

👎 Wrike Cons

  • Every user is a paid seat; there is no free-guest equivalent
  • Team is capped at 15 users and Business at 200
  • AI Elite actions are a monthly quota that scales by tier, not a flat rate
  • Configuration depth means the tool wants a dedicated administrator

Side by side

FeatureAsanaWrike
Free planPersonal, free forever, 2 usersFree, essential task management, $0
Entry paid planStarter, $10.99 per user/month annual ($13.49 monthly)Team, $10 per user/month annual, 2-15 users
Mid tierAdvanced, $24.99 per user/month annual ($30.49 monthly)Business, $25 per user/month annual, 5-200 users
Top tierEnterprise and Enterprise+, quotedPinnacle and Apex, quoted
Gantt and timelinesTimeline and Gantt from StarterInteractive Gantt and shareable dashboards from Team
Capacity planningFrom Advanced, as portfolios and workloadWorkload and capacity planning on paid tiers, deeper above Business
Time trackingVia integrations on the free plan; native on higher tiersNative, with billable rates from Pinnacle
Free guestsUnlimited free guests on Starter and aboveGuest access appears on higher tiers, not on Team
Included AIAI Teammates and Dash: 5 requests per user/month, 50 per account; AI Studio creditsAI Essentials on Team, AI Elite starter pack on Business
Extra AI pricing$0.50 per request prepaid, or $5.99 per user/month plus $0.60 per requestHigher AI Elite action quotas on Pinnacle and Apex

Verdict

Pick Asana if

You want goals and portfolios above the tasks

Choose Asana when work is organised around objectives, portfolios and status updates, and when external collaborators should not cost money. At $10.99 per user a month on annual billing it is priced within a dollar of Wrike Team, and the unlimited free guests on Starter change the economics for agencies and partner-heavy teams. Budget for AI beyond the included allowance at $0.50 per prepaid request if your teams lean on it.

Pick Wrike if

You need capacity, time and budgets inside the tool

Choose Wrike when the project office needs to know who is over-allocated, what hours were billable and what the budget burn looks like without an integration. Team at $10 per user a month is the cheaper seat, and the operational features are not held back for the quoted tiers the way comparable Asana features sit on Advanced. Move to Business at $25 once you pass 15 users or want AI Elite actions and standard integrations.

What the vendors say, and what we did not measure

We did not collect an independent review corpus for this pair, so nothing here is user sentiment. Every figure comes from the two vendors' own pricing pages, fetched on the date shown at the top of this page.

Who Should Use Which?

Use Asana if you...

  • Marketing or creative teams tracking campaigns against goals
  • Agencies that need clients and contractors in the tool for free
  • Leadership wants portfolio health and status digests, not Gantt detail
  • A mix of personal and team work that should live in one account

Use Wrike if you...

  • PMO or professional services running billable client work
  • Operations teams with repeatable intake forms and approvals
  • Resource managers balancing load across a department
  • IT and engineering service request workflows

FAQ

Asana vs Wrike: which is cheaper for a team of 20?

Wrike, marginally, and only on the entry tier: Team at $10 per user a month is $400 a month for 20 users against Asana Starter at $10.99, or $439.60. Once you need Asana's Advanced or Wrike's Business tier the gap is $24.99 against $25, which is noise next to feature fit.

Does Wrike have a free plan?

Yes, at $0 for essential task management with web, desktop and mobile apps, project and task management, board and table views. Asana's free Personal plan is comparable but limited to two users, and neither free tier includes resource management.

How do the AI charges compare in practice?

Asana sells AI predictably: five requests per user a month included, then $0.50 per request prepaid with no reset, or $5.99 per user a month plus $0.60 per request on demand. Wrike includes AI Essentials on Team and an AI Elite starter pack on Business and increases the monthly action quota on Pinnacle and Apex rather than charging per request.

Which handles client collaboration better?

Asana, because Starter and above include unlimited free guest seats, so a client or contractor can be given access without a licence. Wrike bills per user, and guest access is not part of the Team tier.

Can either tool do resource management on the entry paid plan?

Wrike's Team tier includes workload views, but the deeper capacity planning, billable rates and budgeting sit above Business. Asana's capacity planning arrives with Advanced at $24.99. Neither entry plan is a resourcing tool.

What happens when our team outgrows the middle tier?

In Asana that means Enterprise, quoted by sales. In Wrike it means Pinnacle or Apex, also quoted, which is where advanced reporting, budgeting and the larger AI Elite quotas live. Both vendors price that conversation individually.

Spot an outdated price or feature? Let us know and we'll verify it.

Heraldware analysis engine

reviewed · data sourced from official product pages · sources: asana.com, wrike.com