Attio and Pipedrive are both CRMs, and their pricing pages reveal two different bets. Attio's page is built around seats and records: a Free plan with up to 3 seats and 50,000 records, Plus at $44 per user a month monthly or $35 billed annually with a limit of 10 seats and 250,000 records, Pro at $99 or $79 with unlimited seats and 1,000,000 records, and an Enterprise tier sold on a custom annual quote.
TL;DR
Attio gives away a three-seat free plan with 50,000 records, then charges US$35 per user a month billed annually for Plus and US$79 for Pro, with Enterprise priced on request. Pipedrive has no free plan but starts at US$14 a seat a month billed annually and includes a 14-day trial. Attio is the modern data model with room to grow; Pipedrive is the cheaper, more established sales pipeline.
Pipedrive's page is built around a pipeline: Lite at US$14 a seat a month billed annually (US$168 a seat a year) with lead, calendar and pipeline management, Growth at US$39 with full email sync, automations and sequences, Premium at US$59 with lead generation, scoring and enrichment, and Ultimate at US$79 with sandbox testing and maximised limits. There is no free plan, but the 14-day trial needs no credit card.
Both products meter something beyond the seat. Attio hands out credits: 100 per user a month on Free, 500 on Plus, 1,000 on Pro and 2,500 on Enterprise, plus 250 to 10,000 workspace credits a month by tier, with extra packs sold from $85 a month for 5,000. Pipedrive meters features instead: LeadBooster, Projects, Smart Docs, Campaigns and Web Visitors are paid add-ons below Premium, and seats bill even when nobody is logged into them.
| Feature | Attio | Pipedrive |
|---|---|---|
| Free plan | Free with up to 3 seats, 50,000 records and 100 seat credits per user a month | No free plan; 14-day trial without a credit card |
| Entry paid price | Plus at $44 monthly or $35 per user a month billed annually | Lite at US$14 per seat a month billed annually (US$168 a seat a year) |
| Mid plan | Pro at $99 monthly or $79 per user a month, unlimited seats | Growth at US$39 per seat a month, adds email sync, automations and sequences |
| Top published price | Enterprise on a custom annual quote | Ultimate at US$79 per seat a month, sandbox testing included |
| Volume caps | Records: 50,000 Free, 250,000 Plus, 1,000,000 Pro | Leads and deals top up to a 300,000 per company ceiling, with top-ups from Growth |
| Billing extras | Seat and workspace credits by tier, extra packs from $85 a month for 5,000 | LeadBooster, Projects and Smart Docs paid below Premium; Campaigns and Web Visitors paid throughout |
| Seat rules | Plus capped at 10 seats, Free capped at 3 | Billed per seat whether the seat is assigned or not |
| Integrations | Integrations and API listed on every tier, with no count published | 500+ integrations advertised across the marketplace |
Pick Attio if
Attio fits teams that treat their CRM as a data model: custom objects, formula attributes, enrichment on the free tier and API access everywhere. Starting at three free seats makes it cheap to evaluate, and the jump to $35 a user a month annually is reasonable once the pipeline is real. Expect to negotiate with sales once you pass 1,000,000 records or need enterprise controls.
Pick Pipedrive if
Pipedrive is the choice for a sales team that needs email sync, sequences and forecasts next week and wants the bill to stay small. US$14 a seat a month for Lite and US$39 for a working Growth setup undercut Attio's paid tiers, and every price is on the page. You give up the free tier and the flexible object model in exchange for a tool that is finished rather than configurable.
No third-party review scores or customer quotes were used here; every limit and price comes from attio.com/pricing and pipedrive.com/en/pricing, fetched on 14 October 2026, with Pipedrive's billing FAQ for top-up ceilings.
Pipedrive for paid use: US$14 a seat a month billed annually against Attio's Plus at $35. Attio is cheaper overall while you are three people or fewer, because its Free plan includes 3 seats at $0.
Attio does: up to 3 seats, 50,000 records, automatic data enrichment, real-time contact syncing and API access. Pipedrive has no free plan, but its 14-day trial needs no credit card.
Attio publishes record caps: 50,000 on Free, 250,000 on Plus, 1,000,000 on Pro and custom on Enterprise, alongside seat limits of 3, 10 and unlimited. Pipedrive charges for seats instead, with leads and deals top-ups available from Growth up to a 300,000 per company ceiling.
On Attio, extra workspace credits start at $85 a month for 5,000 if you exhaust the 250 to 10,000 monthly credits included by tier. On Pipedrive, LeadBooster, Projects and Smart Docs are paid add-ons below Premium, and Campaigns and Web Visitors are paid on every plan.
Depends what grows. If headcount grows, Pipedrive's per-seat ladder from US$14 to US$79 stays predictable. If data grows, Attio's record and seat caps push you up a tier, but the Free and Plus tiers give a small team more room before any invoice appears.
Both publish APIs: Attio lists API and webhooks on every tier including Free, and Pipedrive exposes a documented API with 500+ integrations. Exports and imports are the practical path, and neither vendor claims a one-click migration tool on these pages.
Spot an outdated price or feature? Let us know and we'll verify it.