Both platforms send newsletters, but they push in different directions. Beehiiv treats the newsletter as a media property: publish, grow through recommendations and referrals, then monetise through an ad network, paid subscriptions and digital products. Kit treats the email list as the front door to a creator business, where sequences, automations and product sales do the work.
TL;DR
Beehiiv runs a free plan up to 2,500 subscribers with one team seat, Lite at $49 per month billed yearly up to 100,000 subscribers and Pro at $95 up to 250,000, all shown at the 1,000-subscriber tier, plus a custom Enterprise plan. Kit, the platform still searched as ConvertKit, lists a free plan, Creator at $33 per month billed yearly and Pro at $66 at the same subscriber tier. Beehiiv is built for growth and monetisation loops; Kit is built for selling to an audience you already have.
Beehiiv's free plan covers up to 2,500 subscribers with one team seat, unlimited email sends, templates, landing pages, its recommendation network and API access. Lite at $49 per month with yearly billing lifts the subscriber ceiling to 100,000 with two team seats and adds paid subscriptions with a 0% take rate, ad monetisation, automations, the beehiiv MCP server, audience polls and A/B testing. Pro at $95 per month with yearly billing raises the ceiling to 250,000 subscribers and the seat count to 10, and adds removal of beehiiv branding, advanced analytics, AI credits, webhooks, dynamic content, 24/7 priority support and webinars. Enterprise is negotiated for teams needing custom security and connections. Lite and Pro both run a trial with no credit card, and beehiiv states it takes 0% of paid subscription and digital product revenue beyond Stripe's standard 2.9% plus $0.30 per transaction.
Kit's free plan carries unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, and the sale of digital products and subscriptions, with the pricing page labelling it as covering up to 10,000 subscribers. Creator at $33 per month billed yearly, $390 for the year, adds unlimited visual automations, unlimited email sequences, the Kit MCP server, A/B testing of subject lines, polls, removal of branding, SMS marketing, RSS campaigns and 24/7 email and chat support. Pro at $66 per month, listed with a first-year offer at $50, adds a Growth Concierge team, engagement analytics, unlimited users, collaborative editing, content tests, Facebook custom audiences, a newsletter referral system and priority support. Prices on Kit's page are shown for 1,000 subscribers, and both paid tiers open with a 14-day trial.
| Feature | Beehiiv | ConvertKit |
|---|---|---|
| Free tier | Up to 2,500 subscribers, 1 team seat, unlimited sends | Listed for up to 10,000 subscribers, unlimited broadcasts |
| Entry paid plan | Lite $49 per month billed yearly, up to 100,000 subscribers | Creator $33 per month billed yearly, shown at 1,000 subscribers |
| Mid tier | Pro $95 per month billed yearly, up to 250,000 subscribers | Pro $66 per month, first-year offer at $50, at 1,000 subscribers |
| Top tier | Enterprise, custom, with custom security and connections | Same Pro tier; no separate enterprise card listed |
| Team seats | 1 on Free, 2 on Lite, 10 on Pro, unlimited on Enterprise | 1 on Free, unlimited users from Pro upward |
| Monetisation | Ad network, paid subscriptions at 0% take rate, sponsorships | Digital products and paid subscriptions, no ad network listed |
| Growth tools | Recommendation network, referrals, polls, A/B testing | Referral system on Pro, polls and A/B tests on Creator and above |
| Automations | Automations from Lite upward, plus the beehiiv MCP server | Unlimited visual automations and sequences from Creator upward |
Pick Beehiiv if
Beehiiv is built for readership: recommendations put your publication in front of other newsletters, referrals turn readers into subscribers, and the ad network plus a 0% take rate on paid subscriptions turn that readership into money. The cost starts at $49 per month, which is fair if monetisation is already the plan rather than a hope.
Pick ConvertKit if
Kit's Creator tier at $33 per month bundles sequences, visual automations, SMS and product sales for less than Beehiiv's entry price, and the free tier is listed as covering a much larger list. For a creator whose revenue comes from courses, coaching or a paid community rather than ads, that is the more direct tool.
No independent rating or review data appears here: we did not collect a public review corpus for this pair, and the 4.9 figure Beehiiv publishes on its own site is a vendor claim we did not verify. Prices were read from beehiiv.com/pricing and kit.com/pricing on 2026-10-12.
Beehiiv. Lite starts at $49 per month billed yearly while Kit's Creator tier is $33 per month billed yearly at the same 1,000-subscriber tier, and Beehiiv's free plan, though generous at 2,500 subscribers, hands off to that $49 tier sooner.
No. Kit's monetisation path runs through digital products, paid newsletters and subscriptions. Beehiiv runs its own ad network and states that it takes 0% of paid subscription and digital product revenue, with only Stripe's 2.9% plus $0.30 applying.
Kit's pricing page labels its free plan as covering up to 10,000 subscribers, against Beehiiv's 2,500. Both allow unlimited sends on the free tier.
Both accept imported subscriber lists, and Kit advertises free migrations with its trial. Export formats differ, so automations and tags usually have to be rebuilt by hand on the other side.
Beehiiv includes referral programmes and its recommendation network in the growth toolset, while Kit lists a newsletter referral system on the Pro tier. Growth loops therefore cost less on Beehiiv once you are paying, but more to enter.
Both support it. Beehiiv sells paid subscriptions with a 0% take rate and a public newsletter page for conversion; Kit supports charging subscribers monthly, quarterly or annually with a gated public page. Choose based on whether you also want ads alongside the subscriptions.
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