These two products both send email, but the pricing unit tells you who each is built for. Beehiiv charges per publication: $0 for the Free plan with unlimited email sends, $49 per month billed yearly for Lite, $95 for Pro, and Enterprise on a quote for custom subscriber volume, SSO/SAML and dedicated IPs. Klaviyo charges per active profile, with a free plan capped at 250 profiles and 500 emails a month, and paid tiers whose monthly price scales with the size of your list.
TL;DR
Beehiiv sells newsletter publishing: Free at $0 with unlimited email sends, Lite at $49 per month billed yearly for paid subscriptions with a 0% take rate, Pro at $95 to remove branding. Klaviyo sells an ecommerce CRM: free to 250 active profiles with 500 emails a month, an Email plan that its own pricing page estimates around $20 per month for 5,000 emails, and a Marketing tier estimated around $90 that adds SMS, push, Customer Hub, predictive analytics and loyalty tools. Beehiiv is cheaper and simpler for a growing subscriber list; Klaviyo is built for stores that need profile-level data, segmentation and revenue attribution across email and SMS.
Klaviyo's paid ladder starts at a tier its pricing page estimates around $20 per month for 5,000 emails, with a current promotion listing $19 off the first month; the Marketing tier is estimated around $90 per month and adds social marketing, Customer Hub, mobile push and in-app messages, predictive analytics and loyalty rewards. Beehiiv's paid entry is higher but flat: unlimited sends on every plan, with paid subscriptions, a 0% take rate, ad monetization and A/B testing starting at $49.
The feature boundary is equally clear. Klaviyo lists 350+ integrations, A/B testing, sender-reputation security features and revenue attribution for campaigns, and it frames its free tier as a way to import your store data and build automations before you pay. Beehiiv frames its free tier as a real newsletter start: templates, landing pages, its recommendation network and API access, with podcast, website, community and digital products included on every plan. If your business is a store with order data, Klaviyo's profile model is the point; if it is a publication, beehiiv's flat pricing is.
| Feature | Beehiiv | Klaviyo |
|---|---|---|
| Free plan | $0, unlimited email sends, templates, landing pages, recommendation network | Up to 250 active profiles, 500 emails/month, $5 mobile messages, $5 Composer usage |
| Paid entry | Lite at $49/mo billed yearly | Email tier estimated around $20/mo for 5,000 emails |
| Mid tier | Pro at $95/mo billed yearly (branding removed) | Marketing tier estimated around $90/mo |
| Pricing basis | Flat per publication, unlimited sends | Per active profile; price scales with list size |
| SMS and push | Not offered in the listed features | $5 of mobile messages on Free; SMS and push on Marketing |
| Ecommerce tooling | Digital products on every plan | Order tracking, product recommendations, loyalty rewards on Marketing |
| Integrations | API on every plan | 350+ integrations including major ecommerce platforms |
| Support | Enterprise adds concierge onboarding and a success manager | Email support for the first 60 days on Free; paid tiers add fuller support |
Pick Beehiiv if
Flat pricing that ignores list size, unlimited sends on the Free plan, paid subscriptions with a 0% take rate and ad monetization all point at newsletter operators. If your growth curve is subscriber count rather than orders, beehiiv's $49 Lite plan is predictable in a way profile-priced email software cannot be.
Pick Klaviyo if
Klaviyo's profile model, 350+ integrations, order tracking, predictive analytics and loyalty tooling exist to turn purchase behavior into segments and flows. Starting free at 250 profiles also makes it the cheaper way to test, and the roughly $20 Email tier is a small commitment for a store sending 5,000 emails a month.
We did not survey users or aggregate third-party reviews for this pair. Every statement above comes from beehiiv's and Klaviyo's own pricing pages as published on the date shown; Klaviyo's paid prices are the estimates its page displays and vary with profile count.
It depends on list size and whether you send campaigns or flows. beehiiv is flat at $0/$49/$95 per month with unlimited sends; Klaviyo's price follows active profiles, starting free at 250 profiles and an Email tier estimated around $20 per month for 5,000 emails. A small store is cheaper on Klaviyo; a large newsletter is cheaper on beehiiv.
Yes, the Email tier covers campaigns, templates and A/B testing. What it does not include at that tier are SMS, push and the Marketing-level analytics; what it never includes is beehiiv's newsletter-native features such as the recommendation network and ad monetization.
SMS does not appear in beehiiv's listed plan features. Klaviyo includes mobile messaging allowances on every tier, with $5 of mobile messages on the free plan, and full SMS automation on the Marketing tier.
Klaviyo prices by active profiles, meaning contacts who may receive marketing email. The pricing page shows an estimated monthly price for the selected profile count, so the same tier costs more as your list grows; beehiiv's listed prices do not change with subscriber count.
Klaviyo, on the listed features. Order tracking, product recommendations, loyalty rewards and deep ecommerce integrations sit on its Marketing tier, while beehiiv's ecommerce-adjacent offering is digital products, which is a different job.
beehiiv takes 0% of paid subscription and digital product revenue on paid plans, with Stripe's 2.9% plus $0.30 per transaction as the only deduction it lists. Klaviyo does not take a cut; it charges the subscription fee.
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