Brevo's pricing page opens with a free plan described as free forever with no credit card, best for individuals building an online presence, and its FAQ states that an approved account can send up to 300 emails per day. Starter is $9 per month or $8.08 with the yearly discount of 10%, and starts from 5,000 emails per month with 500 contacts, email and SMS with SMS credits sold separately, the drag and drop editor, templates, an AI content generator, advanced segmentation and forms. Standard is $18 per month or $16.17 yearly and adds marketing automation with unlimited workflows, A/B testing, advanced reporting, click heatmaps and geography reports, AI send time optimization, web and event tracking, and one landing page. Professional is $499 per month or $449.08 yearly, from 150,000 emails a month, with 10 seats, WhatsApp, popups and push, contact scoring, advanced ecommerce features, AI segmentation and AI Data Analyst, phone support and three hours a year of deliverability specialist support. Enterprise starts from $2,499 per month for companies with a million contacts or more.
TL;DR
Brevo's free plan sends up to 300 emails a day with no time limit, and its paid ladder is Starter at $9 per month and Standard at $18 per month, or $8.08 and $16.17 respectively with the yearly discount, from 5,000 emails a month, then Professional at $499 a month and Enterprise from $2,499. Kit's free plan is different in shape: $0 a month up to 10,000 subscribers, then Creator at $33 a month or $390 billed yearly and Pro at $66 a month or $790 billed yearly, both quoted for 1,000 email subscribers, so the price follows contact count rather than email volume. Brevo meters sends and scales by volume with multichannel messaging attached; Kit meters subscribers, keeps the sending volume out of the headline and bundles an audience-growth referral plan worth $99 a month into Pro.
Kit's page is built around a subscriber slider that runs from zero to 500,000, with the displayed prices quoted for 1,000 email subscribers. Free is $0 a month for creators just starting out and covers up to 10,000 subscribers. Creator is $33 a month or $390 billed yearly, which the page restates as saving $78 a year, and includes a 14-day free trial with no credit card required. Pro is $66 a month or $790 billed yearly, saving $158 a year, and adds unlimited users, Subscriber Signals, engagement analytics, an insights dashboard, deliverability reporting, subscriber engagement scoring, collaborative editing, A/B testing of subject lines and content, Facebook custom audiences, and a newsletter referral system that includes a free SparkLoop plan the page values at $99 a month. Kit's monetisation tools sit on the same page: paid recommendations, paid newsletters and newsletter sponsorships.
The models diverge in a way that matters more than the headline numbers. Brevo's paid entry is $9 a month for 5,000 emails and 500 contacts, and the volume ladder climbs with your sending; there is no published ceiling on free contacts, only a 300-email-a-day cap. Kit's free tier covers up to 10,000 subscribers, which is far more generous on audience size, but its paid entry at $33 a month for 1,000 subscribers costs nearly four times Brevo Starter, and Pro at $66 a month includes an audience-growth referral plan rather than more sending capacity. Brevo is a multichannel marketing suite where email, SMS, WhatsApp and push are all sold on one page with separate credits; Kit is a newsletter and creator monetisation platform where the subscriber count sets the price and growth tooling is the upsell.
| Feature | Brevo | ConvertKit |
|---|---|---|
| Free plan | Free forever, no credit card, up to 300 emails a day | Free at $0 a month up to 10,000 subscribers |
| Entry paid plan | Starter at $9 per month, or $8.08 with the yearly discount, from 5,000 emails a month and 500 contacts | Creator at $33 a month or $390 billed yearly, quoted for 1,000 email subscribers |
| Second paid plan | Standard at $18 per month, or $16.17 yearly | Pro at $66 a month or $790 billed yearly, quoted for 1,000 email subscribers |
| Third paid plan | Professional at $499 per month, or $449.08 yearly, from 150,000 emails a month with 10 seats | Not published in the same ladder; higher tiers scale with subscriber count |
| Top plan | Enterprise from $2,499 per month, for a million contacts or more | Priced by subscriber band up to 500,000 on the page slider |
| Pricing unit | Email volume, from 5,000 emails a month upward | Subscriber count, from zero to 500,000 |
| Annual discount | 10% stated, shown as $9 or $8.08 and $18 or $16.17 | 17% stated, shown as $390 instead of $33 a month and $790 instead of $66 |
| Trial | Free plan with no credit card required | 14-day free trial with no credit card required |
| Channels | Email, SMS, WhatsApp, web and mobile push, live chat, chatbot, wallet and phone | Email-first, with monetisation tools for newsletters alongside it |
| Notable add-ons | Remove Brevo branding at $10.80 per month; SMS credits sold separately; email credits pay-as-you-go with no expiry | Pro includes a newsletter referral system with a SparkLoop plan valued at $99 a month |
| Monetisation features | Sales packages: Sales Free at $0, Sales Essentials at $27.92 per month, Sales Advanced at $58.50 per user per month | Paid recommendations, paid newsletters and newsletter sponsorships |
| Best fit | Small teams that want cheap multichannel sending from $9 a month | Newsletter creators who want a free list up to 10,000 subscribers and growth tooling on top |
Pick Brevo if
Brevo is the cheaper paid entry by a wide margin and the broader channel stack. Starter is $9 per month, or $8.08 with the yearly discount, and covers 5,000 emails a month and 500 contacts with email, SMS and transactional messaging, templates, an AI content generator, segmentation and forms. Standard at $18 adds unlimited automation workflows, A/B testing, landing pages and AI send time optimization, and the free plan can send up to 300 emails a day indefinitely on an approved account. The steep step is above Standard: Professional is $499 per month and Enterprise from $2,499, so a growing sender either stays small or jumps several hundred dollars. SMS credits and branding removal are extras, at volume-based rates and $10.80 per month respectively.
Pick ConvertKit if
Kit prices the audience rather than the sending. Free covers up to 10,000 subscribers, which is an order of magnitude more headroom than a 300-email-a-day cap, and the paid steps are Creator at $33 a month or $390 billed yearly and Pro at $66 a month or $790 billed yearly, both quoted for 1,000 email subscribers with a stated 17% saving for paying yearly. Pro's additions are about growth and insight rather than volume: unlimited users, Subscriber Signals, engagement analytics, deliverability reporting, A/B testing, Facebook custom audiences and a newsletter referral system that includes a SparkLoop plan the page values at $99 a month. Paid recommendations, paid newsletters and newsletter sponsorships sit alongside, which makes this a creator monetisation platform as much as an email tool. The cost is that the paid entry is nearly four times Brevo's, and the bill rises with subscribers whether or not you send more.
Neither Brevo nor Kit publishes third-party review data we are willing to restate as fact, and we did not run either platform. Every figure here comes from the two vendors' own pricing pages as published when this comparison was written, including Brevo's plan prices in US dollars and Kit's prices quoted for 1,000 email subscribers. The lists headed 'vendor-published claims' are the vendors' own statements, not user reviews.
They are generous in different directions. Brevo's free plan is free forever with no credit card and can send up to 300 emails a day on an approved account, with no subscriber-based ceiling published. Kit's free plan is $0 a month up to 10,000 subscribers. For a large quiet list Brevo's cap is a constraint; for heavy sending to a small list Kit's subscriber tiers become the constraint.
Brevo Starter is $9 per month, or $8.08 with the yearly discount, from 5,000 emails a month and 500 contacts. Kit Creator is $33 a month or $390 billed yearly, quoted for 1,000 email subscribers. The paid entry on Kit costs nearly four times as much as Brevo's.
Brevo prices email volume, starting from 5,000 emails a month on Starter and reaching 150,000 a month on Professional at $499, with a free tier capped at 300 emails a day. Kit prices subscriber count, using a slider from zero to 500,000, with the displayed prices quoted for 1,000 email subscribers.
Brevo Professional at $499 a month or $449.08 yearly adds volume, 10 seats, WhatsApp and push, contact scoring, advanced ecommerce features, AI segmentation, AI Data Analyst, phone support and three hours a year of deliverability specialist time. Kit Pro at $66 a month adds unlimited users, Subscriber Signals, engagement analytics, deliverability reporting, A/B testing, Facebook custom audiences and a newsletter referral system including a SparkLoop plan valued at $99 a month.
On Brevo, yes: removing its branding costs $10.80 per month, SMS credits are sold separately at volume-based rates, and email credits are pay-as-you-go with no expiry. Its sales packages are also separate, with Sales Free at $0, Sales Essentials at $27.92 per month and Sales Advanced at $58.50 per user per month. On Kit the plan is the price, with the SparkLoop benefit included in Pro.
If the list is under 10,000 subscribers and you are still building the audience, Kit's free tier and its growth tooling are the closer fit, with Creator at $33 a month when advanced features are needed. If you send a lot of transactional or multichannel messages and want the lowest paid entry, Brevo Starter at $9 a month with email credits that do not expire is the cheaper route, with the caveat that its next step up is $499 a month.
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