The two products price email in opposite ways, and that decides most of the budget difference.
TL;DR
Brevo bills around email volume and channels: Free sends up to 300 emails a day, Starter is $9 per month ($8.08 billed yearly), Standard $18 ($16.17), Professional $499 ($449.08) with 10 seats and 150,000 emails included, Enterprise from $2,499. HubSpot bills by seat and contact tier: Starter lists at $20 per seat ($7 for new customers annually), Marketing Hub Professional $800 per month and Enterprise $3,600. Brevo is the cheaper route to sending email, SMS and WhatsApp from one place; HubSpot costs more because marketing, sales and service share one system.
Brevo's Free plan sends up to 300 emails per day. Starter costs $9 per month or $8.08 per month billed yearly and starts at 5,000 emails per month, adding the drag-and-drop editor, templates, AI copy assistance, advanced segmentation, forms and basic reporting with the Brevo logo removed. Standard moves to $18 ($16.17 yearly) and adds unlimited multi-step workflows, A/B testing, web and event tracking, heatmaps, AI send-time optimization and a landing page. Professional is $499 per month ($449.08 yearly) with 10 seats, starts at 150,000 emails per month and brings WhatsApp, push and popups, contact scoring, Aura AI segmentation and phone support; Enterprise starts from $2,499 per month and adds dedicated IP, SSO and custom objects.
HubSpot charges per seat and per marketing contact. Starter lists at $20 per seat per month, with $7 per seat for new customers billed annually and $10 billed monthly, and covers 1,000 marketing contacts. Professional is $800 per month on an annual commitment ($890 month-to-month) with three core seats and a required $3,000 onboarding, while Enterprise is $3,600 with five core seats and $7,000 onboarding. The suite bundles email, ads, social, chat, ticketing and CRM records, and contacts above the included tiers are billed separately.
| Feature | Brevo | HubSpot |
|---|---|---|
| Starting price | Starter $9 per month, or $8.08 per month billed yearly, from 5,000 emails | Starter $20 per seat per month; $7 per seat annual rate for new customers |
| Free tier | Free plan sending up to 300 emails per day | Free tools at $0 per month for up to two users |
| Mid tier | Standard $18 per month, or $16.17 billed yearly | Marketing Hub Professional $800 per month annual ($890 monthly), three core seats |
| Top published tier | Professional $499 per month ($449.08 yearly); Enterprise from $2,499 | Marketing Hub Enterprise $3,600 per month, five core seats |
| Billing basis | Email volume and features; seats mostly flat | Per seat plus marketing-contact tiers |
| Included volume | 5,000 emails per month on Starter, 150,000 on Professional | 1,000 marketing contacts on Starter, 2,000 on Professional, 10,000 on Enterprise |
| Channels | Email, SMS, WhatsApp, push notifications, mobile wallet, transactional sending | Email, ads, social, chat, forms and WhatsApp on paid plans |
| Automation | Unlimited multi-step workflows from Standard | Simple automation on Starter, omni-channel automation from Professional |
| Onboarding | No mandatory onboarding fee shown | One-time onboarding listed at $3,000 (Professional) and $7,000 (Enterprise) |
| Platform | Browser-based, with iOS and Android apps | Browser-based, with iOS and Android apps |
Pick Brevo if
Email, SMS and WhatsApp go out from one account, the free plan already covers 300 emails a day, and the bill scales with messages rather than seats. HubSpot is worth its higher price only when the same customer records must serve sales and support too.
Pick HubSpot if
Leads captured by forms and chat land on contact records that sales and service already use, and Professional brings unlimited workflows plus custom reporting in one subscription. Brevo stays cheaper for teams whose campaigns end at the send button.
We collected no independent reviews, ratings or user quotations for Brevo or HubSpot in this run. Every price and limit above was read from brevo.com and hubspot.com pricing pages, and statements such as customer counts are the vendors' own.
Brevo, usually by a wide margin: Starter starts at $9 per month for 5,000 emails with no seat charges, while HubSpot's paid floor is $20 per seat and grows with the number of marketing contacts stored.
Yes. Brevo states that a new account gets a Free plan that can send up to 300 emails per day once the account is approved for sending, with no trial countdown attached to it.
The seat price covers users; the marketing-contact tier covers the size of the addressable list. Starter includes 1,000 marketing contacts, Professional 2,000 and Enterprise 10,000, and contacts beyond those counts are billed as a separate line item.
Brevo sells a CRM as an add-on: Sales Essentials lists at $27.92 per month and Sales Advanced at $58.50 per month per user, so pipeline features are purchased on top of the marketing plan rather than included in it.
Brevo's Professional plan lists at $499 per month ($449.08 billed yearly) with 10 seats and 150,000 emails included; HubSpot's Enterprise lists at $3,600 per month with five core seats and a $7,000 onboarding fee.
Spot an outdated price or feature? Let us know and we'll verify it.