Brevo and Klaviyo are often shortlisted together by ecommerce teams, but they charge for different units. Klaviyo's pricing is profile-based: you pay for the number of active profiles you store and its free tier makes that explicit at 250 profiles, with a 500-email monthly send allowance on top. Brevo's pricing is volume-based: its slider moves by monthly email volume, and its free plan is defined as 300 emails a day once your account is approved for sending.
TL;DR
The two vendors meter usage differently, and that is the whole decision. Klaviyo's free plan allows 250 active profiles with 500 email sends a month plus $5 of mobile messages, and its paid plans are built around how many profiles you store - a model that suits stores where every contact is a tracked customer. Brevo's free plan allows up to 300 emails a day (roughly 9,000 a month), with paid tiers from EUR 7/month priced around email volume and contacts. If your list is a store's customer file and you want SMS in the same platform, Klaviyo's model fits. If your list grows faster than your sending needs and you would rather pay for volume than for profiles, Brevo is the cheaper structure.
That difference changes what getting started costs you. On Klaviyo's free plan, a store with 400 contacts is already a paying customer, even if it sends two campaigns a month. On Brevo's free plan, a store with 400 contacts can send daily for nothing, until it needs more volume or paid features.
Klaviyo's free tier is explicit about its guardrails: full email support only for the first 60 days, sends restricted if you exceed 250 profiles or 500 monthly sends, and $5 of mobile messages per month included so you can test SMS. Brevo's approach adds SMS, WhatsApp, web and mobile push, live chat and a CRM to the same subscription, with Starter at EUR 7/month and Standard at EUR 15/month on the EUR view of its pricing page. Pick by what you are buying: Klaviyo's profile model rewards businesses whose contact list is the asset, while Brevo's volume model rewards businesses that send more than they store.
| Feature | Brevo | Klaviyo |
|---|---|---|
| Free plan | Up to 300 emails/day after approval | 250 active profiles, 500 email sends/month, $5 of mobile messages |
| What pricing is based on | Email volume and contacts | Stored active profiles, via a plan builder |
| Entry paid tier | Starter, EUR 7/month (EUR 6.33 billed yearly) | First paid profile band above 250 profiles |
| Mid tier | Standard, EUR 15/month (EUR 13.50 billed yearly) | Profile bands scale with list size |
| Top tier | Professional, EUR 499/month; Enterprise custom | Higher profile bands and enterprise agreements |
| Free-plan sending limit | 300 emails a day, about 9,000 a month | 500 emails a month |
| Free-plan support | Help centre and ticket support | Full email support for the first 60 days only |
| Channels | Email, SMS, WhatsApp, push, Mobile Wallet, live chat, chatbot, phone | Email and SMS/MMS marketing |
| CRM or helpdesk | CRM with pipelines plus live chat and chatbot | Not part of the platform |
| Ecommerce focus | Shopify, WooCommerce and store integrations among 150+ | Flows, segments and reporting built around customer and order data |
| Transactional email | Included in-platform | Separate transactional offering |
| Trial | Free plan to start, no card required | Free plan to start; paid tiers bill from the first band above 250 profiles |
| Best fit | Volume-led senders who want several channels from one platform | Stores whose customer database is the asset being marketed to |
Pick Brevo if
Brevo makes sense when volume is the constraint you feel. A free plan that sends 300 emails a day and paid tiers from EUR 7/month priced around sends mean a growing list does not automatically raise your bill, and SMS, WhatsApp, chat and a CRM are already part of the subscription.
Pick Klaviyo if
Klaviyo fits when every contact is a tracked customer with order history attached. Its profile-based pricing means cost follows the database you are building, its free tier lets you run automations and segmentation at 250 profiles, and email plus SMS live together.
Neither vendor's public review scores are reproduced as independent evidence here. We did not collect user reviews, ratings or quotes, so only vendor-published claims appear, attributed as such.
They measure different things. Brevo's free plan allows up to 300 emails a day, around 9,000 a month. Klaviyo's allows 250 active profiles and 500 email sends a month, with $5 of mobile messages included.
By stored active profiles. Its pricing page uses a plan builder based on profile count, which is why a 400-contact store pays even if it sends rarely.
By volume and contacts together. Its pricing page moves an email-volume slider - the default view is 5,000 emails per month - and the plan prices shown follow that volume.
Yes. Brevo includes SMS and WhatsApp in the platform on paid tiers. Klaviyo includes SMS/MMS marketing and lets free-tier accounts spend $5 a month on mobile messages.
Klaviyo, if you want flows and reporting built around customer and order data and you are willing to pay by profile count. Brevo, if you prefer to pay for volume and want chat, CRM and WhatsApp from the same vendor.
Klaviyo's own FAQ states that sending may be restricted until you upgrade, and that accounts can stay on the free plan indefinitely as long as they remain at or below 250 profiles and 500 monthly sends.
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