These two are the pragmatic picks for a small list: both have real free tiers, both publish straightforward plan ladders, and neither forces an enterprise call for a five-figure contact count. The split is in what each one bundles and how it counts usage.
TL;DR
MailerLite is the simpler, cheaper-to-understand option: Free covers 250 subscribers and 2,500 emails a month, Comfort is $12/month with 5,000 monthly emails and 3 seats, and Power at $25/month removes the send cap entirely. Brevo charges less to enter (EUR 7/month Starter, EUR 6.33 yearly) and gives you SMS, WhatsApp, live chat, a CRM and transactional email in the same account. Choose MailerLite when email plus a few landing pages is the whole job and you want unlimited sends on a mid tier. Choose Brevo when email is one of several channels you intend to run from one platform.
MailerLite counts subscribers and monthly email sends, and its Free plan is explicit: up to 250 subscribers, 2,500 monthly emails, 3 automations, one website, one landing page and three signup forms. Its Comfort tier at $12/month raises that to 5,000 monthly emails and 10 websites, and Power at $25/month drops the send limit altogether with unlimited seats.
Brevo counts sending volume and contacts, and starts its paid ladder lower on the page: Starter is listed at EUR 7/month at the default 5,000-emails-per-month view. What you get alongside email is the difference: SMS, WhatsApp, web and mobile push, live chat, a chatbot and a sales CRM all live in the same platform, and transactional messaging shares the same infrastructure. The honest summary is that MailerLite is an email tool that does a few adjacent jobs well, and Brevo is a multi-channel platform whose entry price happens to be low. If you will never send an SMS, that breadth is inventory you will not use.
| Feature | Brevo | MailerLite |
|---|---|---|
| Free plan | Up to 300 emails/day after approval | 250 subscribers, 2,500 monthly emails, 3 automations |
| Entry paid tier | Starter, EUR 7/month (EUR 6.33 billed yearly) | Comfort, $12/month (or $10.80/month billed yearly) |
| Mid tier | Standard, EUR 15/month (EUR 13.50 yearly) | Power, $25/month (or $22.50/month billed yearly) |
| Top tier | Professional, EUR 499/month; Enterprise custom | Power, then an Enterprise tier for custom sending volume and dedicated support |
| Monthly send cap | Volume-priced; default page view is 5,000 emails/month | 2,500 on Free, 5,000 on Comfort, unlimited on Power |
| Seats | Scales with plan | 2 seats Free, 3 seats Comfort, unlimited on Power |
| Automations | No-code automation plus Aura AI agents | 3 on Free, 50 on Comfort, unlimited on Power |
| Channels | Email, SMS, WhatsApp, push, Mobile Wallet, chat, chatbot, phone | Email; SMS is not part of the platform |
| Landing pages and sites | Landing pages included on Standard and above | 1 website and 1 landing page on Free, 10 on Comfort, unlimited on Power |
| CRM | Included | Not included |
| Integrations | 150+ listed | 100+ listed, plus MCP access for AI assistants |
| Trial | Start free, no card required | 14-day premium trial, no card required |
| Support | Ticket and knowledge-base support | 24/7 live chat and email support from Comfort, 24/7 email on lower tiers |
| Best fit | Teams running several channels who want one platform and a CRM | Solo senders and small teams who want simple email with generous sends |
Pick Brevo if
Brevo is the better starting point when email is only the first channel you plan to use. Starter at EUR 7/month is the cheapest entry here, the free plan is measured in daily sends rather than subscribers, and SMS, WhatsApp, live chat and a CRM are already in the account when you need them instead of being a second purchase.
Pick MailerLite if
MailerLite is the better pick when the job is email plus landing pages and nothing else. Its Free plan is honest about its 250-subscriber ceiling, Comfort at $12/month includes 3 seats and 50 automations, and Power at $25/month removes the send cap entirely with 24/7 live support - clarity that costs less than assembling three tools.
We did not gather or verify third-party reviews, ratings or user quotes for either product. The only adoption and rating claims shown are the ones the vendors publish themselves, attributed as such.
They limit different things. MailerLite's Free plan allows 250 subscribers and 2,500 emails a month. Brevo's Free plan allows up to 300 emails a day, so sending volume is higher, but it is a daily cap rather than a contact ceiling.
MailerLite Comfort is $12/month ($10.80/month billed yearly) and includes 5,000 monthly emails and 3 seats. Brevo Starter is EUR 7/month (EUR 6.33 billed yearly) at the default 5,000-emails-per-month configuration on its pricing page.
No. Its plans cover email campaigns, automation, websites, landing pages and forms. Brevo includes SMS, WhatsApp and push in the platform.
On the Power plan, listed at $25/month or $22.50/month billed yearly, which also includes unlimited seats and unlimited automations.
Brevo. Sales pipelines, deals and a shared inbox are part of its platform. MailerLite does not include a CRM, so that would be a separate tool.
Both move you onto higher tiers. MailerLite's plans scale by subscriber count up to an Enterprise tier for 200K+ subscribers with custom sending volume and dedicated support; Brevo scales by email volume and contacts, with Professional and Enterprise tiers for larger lists.
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