Canva's pricing runs annually per person. The free plan lists 1,000+ design types, 1.6M+ templates and 4.7M+ stock assets at $0. Pro is US$144 a year per person and lifts the library to 3.6M templates and 141M+ premium assets, with the AI allowance bundled into the tier rather than sold as credits. Business is US$250 a year per person and adds approvals, 100 Brand Kits and 500GB of storage, plus the brand controls that matter once more than one person publishes. Print-ready CMYK export, social scheduling and Brand Kits are plan features rather than add-ons.
TL;DR
Canva sells design that includes video: a free plan with 1,000+ design types and 1.6M+ templates, Pro at US$144 per year per person with 3.6M templates and 141M+ premium assets, and Business at US$250 per year per person adding approvals, 100 Brand Kits and 500GB of storage - with the AI allowance bundled into each tier rather than metered. CapCut sells video that includes design: a free editor, Pro at $19.99 a month with 1,200 AI credits and 1TB of space, Ultra at $79 with 8,645 credits, and Teams at $12.49 per seat. Choose Canva if video is one format among many in a brand system; choose CapCut if short-form video output is the daily work and AI generation is the point.
CapCut's pricing runs monthly and is built around AI generation. The free tier covers basic editing and free templates at $0. Pro lists at $19.99 a month with 1,200 monthly AI credits, 1TB of space, all premium templates and the Pro feature set, including AI video generation allowances of up to 240 seconds at 720p with its default model, with premium generation quoted per second. Ultra is $79 a month with 8,645 credits and exclusive AI features. Teams is $12.49 a month per seat with Pro features for every seat and a brand kit. The page advertises discounts up to 40% monthly and 30% yearly, and states final pricing appears after sign-in.
The honest split is cadence and craft. Canva's annual per-seat price suits teams producing social posts, presentations, ads and the occasional video within one brand system, where templates and approvals matter more than timeline editing. CapCut's monthly credits suit creators publishing short-form video daily, where auto-captions, effects and AI generation decide output volume. Many teams end up with both - a brand design tool and a video tool - and the question this pair answers is which one to buy first.
| Feature | Canva | CapCut |
|---|---|---|
| Entry price | Free plan: 1,000+ design types, 1.6M+ templates | Free editor with basic editing and free templates |
| Entry paid tier | Pro US$144/year per person: 3.6M templates, 141M+ premium assets | Pro $19.99/month: 1,200 AI credits, 1TB space, premium templates |
| Mid tier | Business US$250/year per person: approvals, 100 Brand Kits, 500GB | Ultra $79/month: 8,645 AI credits, exclusive AI features |
| Team tier | Business per-person pricing with brand approvals | Teams $12.49/month per seat with Pro features and a brand kit |
| Billing shape | Annual per person | Monthly per account or seat, with advertised term discounts |
| AI model | Allowance bundled into the plan tier | Monthly credit allowance, with premium generation priced per second |
| Core craft | Design across formats including video | Video editing with AI captions, effects and generation |
| Storage and assets | 3.6M templates and 141M+ assets on Pro; 500GB on Business | 1TB of space on Pro and Ultra |
Pick Canva if
Canva fits teams whose output is mostly static and social, with video as one export format: the annual $144 per person covers an enormous template and asset library, and Business at $250 adds the approvals and Brand Kits that keep a team on-brand. The price is committed yearly, but it is per person and predictable - and the AI features arrive included rather than as a meter.
Pick CapCut if
CapCut suits creators and social teams publishing video daily: captions, effects and AI generation are the core of the tool, and $19.99 a month with 1,200 credits covers a normal publishing rhythm. Generation-heavy users move to Ultra at $79 for 8,645 credits, and small teams pay $12.49 per seat. Check the final price after sign-in - the page states listed figures are not the whole quote.
No independent ratings or user quotes are reproduced here; we collected none for this pair. CapCut prices were read from capcut.com/pricing (US) on 2026-10-13, and the page states final pricing appears after sign-in. Canva prices were read from canva.com/pricing earlier the same day during this pipeline's previous run.
Canva Pro is US$144 a year per person - about $12 a month - with AI features bundled. CapCut Pro is $19.99 a month with 1,200 AI credits included and generation-heavy tiers at $79. For video-only work CapCut is the cheaper trial; for a mixed design workload Canva's annual price covers more formats.
Yes - the free tier covers basic editing and free templates at $0, with AI features limited. Canva's free plan lists 1,000+ design types, 1.6M+ templates and 4.7M+ stock assets.
CapCut is video-first: timeline editing, auto-captions, effects and AI generation, with credits metered monthly. Canva includes video as one format within a template-driven design workflow.
Canva bundles its AI allowance into each plan tier. CapCut meters AI in monthly credits - 1,200 on Pro, 8,645 on Ultra - and quotes premium generation per second on top, with lower rates on the first-month promotion.
Canva's Business tier at US$250 a year per person adds approvals, 100 Brand Kits and 500GB of storage. CapCut's Teams plan is $12.49 a month per seat with Pro features and a brand kit included.
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