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Constant ContactvsMailerLite

TL;DR

Constant Contact prices Lite at $10.20 per month billed annually, Standard at $29.75 and Premium at $68, with monthly email sends set as a multiple of your contact count (10x on Lite, 12x on Standard, 24x on Premium) and 1, 3 and 3 users respectively; its page notes the plan price depends on contacts and sends, with overage fees possible. MailerLite's Free plan covers up to 250 subscribers, 2 user seats and 2,500 monthly emails; Comfort starts at $12 per month with the full template and testing toolkit, and Power at $25 adds unlimited user seats, unlimited monthly emails, digital products and bookings. Constant Contact is the more complete small-business suite with events, ads and phone support; MailerLite is the cheaper path to unlimited sending and unlimited seats.

MailerLite takes the more conventional subscriber-cap approach, with a Free plan that lists up to 250 subscribers, 2 user seats and 2,500 monthly emails alongside campaigns, automations, a website, landing pages and signup forms. Comfort at $12 per month adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing and an AI writing assistant; Power at $25 adds unlimited user seats and unlimited monthly emails, plus digital products and bookings, multiple automation triggers and 24/7 live chat.

The suite boundaries are visible in the feature lists. Constant Contact bundles social media posting, advertising managers, events with payments and 300 integrations, and its Standard tier adds an AI campaign builder and automatic resend to non-openers; live phone and chat support starts at Lite. MailerLite's paid strength is what a creator or small shop needs to sell directly: digital products and bookings on Power, an AI writing assistant on Comfort, and unlimited seats so adding teammates does not change the bill.

Pros & cons

👍 Constant Contact Pros

  • Lite at $10.20 per month billed annually undercuts MailerLite's Comfort starting price
  • Live phone and chat support with marketing experts from the entry tier
  • Events, ticketing and payments are included on all plans
  • 300 integrations including Google, Microsoft, Facebook, Canva, Shopify and Zapier
  • Standard adds an AI campaign builder, 3 automation templates and auto-resend to non-openers

👎 Constant Contact Cons

  • Monthly sends are a multiple of contacts (10x/12x/24x), not unlimited
  • The pricing footnote states price depends on contacts and sends, with possible overage fees
  • Lite includes just 1 user and 1 automation template
  • Premium at $68 per month is needed for unlimited automation templates and custom automations

👍 MailerLite Pros

  • Free plan covers 250 subscribers, 2 seats and 2,500 monthly emails
  • Comfort at $12 per month adds unlimited templates, multivariate testing and an AI writing assistant
  • Power at $25 adds unlimited user seats and unlimited monthly emails
  • Digital products and bookings can be sold directly from the platform on Power
  • Website, landing pages and signup forms are included even on Free

👎 MailerLite Cons

  • Phone support and the deepest automation features sit on higher tiers
  • The 250-subscriber free cap is small for a growing list
  • Multivariate testing and dynamic content require the paid Comfort tier
  • Advertising and event tooling is not the platform's focus

Side by side

FeatureConstant ContactMailerLite
Free planNo free tier listed; trial available250 subscribers, 2 seats, 2,500 emails/month
Entry paidLite at $10.20/mo billed annuallyComfort from $12/mo
Mid tierStandard at $29.75/mo billed annuallyPower from $25/mo
Top tierPremium at $68/mo billed annuallyEnterprise by quote
Monthly sends10x contacts (Lite), 12x (Standard), 24x (Premium)Unlimited on Power; 2,500 emails on Free
Users1 (Lite), 3 (Standard), 3 (Premium)2 on Free; unlimited on Power
Automation1 template (Lite), 3 plus AI builder (Standard), unlimited (Premium)Included on Free; multiple triggers on Power
ExtrasEvents with payments, social ads manager, 300 integrationsDigital products, bookings, website and landing pages

Verdict

Pick Constant Contact if

Pick Constant Contact if you run events and want phone support

Events with ticketing and payments, a social ads manager and live phone support from the $10.20 Lite tier make Constant Contact the fuller small-business suite. If your email program is regular sends to a modest list and you value talking to someone, it is the safer buy.

Pick MailerLite if

Pick MailerLite if you want unlimited sends and seats

Power at $25 per month removes both the send cap and the seat cap, and even Comfort at $12 brings multivariate testing and an AI writing assistant. If you have more than a handful of subscribers or more than one person sending, MailerLite's flat tiers cost less than scaling up Constant Contact's contact-and-send multiples.

What the vendors say, and what we did not measure

We did not survey users or aggregate third-party reviews for this pair. Every statement above comes from Constant Contact's and MailerLite's own pricing pages as published on the date shown.

Who Should Use Which?

Use Constant Contact if you...

  • You sell tickets or run webinars and want that inside your email tool
  • You want phone support rather than chat-only help
  • Your list is small enough that 10x sends is plenty
  • You post to social channels and run ads from the same dashboard

Use MailerLite if you...

  • You want a free tier to start growing a list
  • You need unlimited emails without negotiating send caps
  • You sell digital products or bookings directly
  • You have several teammates who each need a seat

FAQ

Which is cheaper to start?

MailerLite, because its Free plan covers 250 subscribers and 2,500 monthly emails at no cost. Constant Contact's entry is Lite at $10.20 per month billed annually, with a trial rather than an ongoing free plan.

How does Constant Contact calculate sends?

As a multiple of your contacts: 10x on Lite, 12x on Standard and 24x on Premium. The pricing page notes that plan price depends on contacts and email sends and that overage fees may apply.

Does MailerLite limit the number of users?

The Free plan includes 2 seats; the Power plan at $25 per month lists unlimited user seats. Constant Contact's Lite includes 1 user and Standard includes 3.

Which has better automation?

Constant Contact's Standard tier adds an AI campaign builder and automatic resend to non-openers, while Premium unlocks unlimited templates and custom automations. MailerLite includes automations from Free and adds multiple triggers on Power; both are straightforward rather than workflow-heavy compared with dedicated automation platforms.

Do either support events and payments?

Constant Contact lists events, ticketing and payments on all plans. MailerLite's answer is digital products and bookings on the Power plan, which covers selling but is a different feature set from event management.

Is phone support included?

Constant Contact lists live phone and chat with marketing experts from Lite upward. MailerLite's 24/7 live chat support arrives on Power; lower tiers rely on email and self-serve resources.

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Heraldware analysis engine

reviewed · data sourced from official product pages · sources: constantcontact.com, mailerlite.com