Kit's pricing page is built for an audience business. The free plan is labelled '$0 /mo - up to 10,000 subscribers' and already includes unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. Paid plans are quoted 'for 1,000 email subscribers': Creator is $33 a month billed yearly, $390 for the year, which the page notes saves $78 against paying monthly, and it adds unlimited visual automations, unlimited email sequences, Kit MCP, A/B test subject lines, 24/7 email and chat support and a free migration. Pro is listed at $66 a month and shown at $50 a month with a limited-time offer billed at $593 for the first year, adding Subscriber Signals, a Growth Concierge team and a free SparkLoop referral plan the page values at $99 a month.
TL;DR
Kit - the tool formerly called ConvertKit - prices around creators: a free plan the page labels '$0/mo, up to 10,000 subscribers' with unlimited landing pages, forms and email broadcasts, Creator at $33 a month billed yearly ($390 for the year, saving $78) quoted for 1,000 email subscribers, and Pro listed at $66 a month shown at $50 with a limited-time first-year offer of $593. Mailchimp prices around contacts: free up to 250, Essentials $13 a month for the first 12 months, Standard $20 and Premium $350 at the 0-500 contact band, with send volumes of 6,000 and 150,000 emails a month on the upper tiers. Kit buys unlimited sending and creator commerce; Mailchimp buys segmentation, testing and a lower entry price.
Mailchimp prices by contact band. The free plan stops at 250 contacts and pauses sending if you exceed it. At the 0-500 contact tier on us.mailchimp.com/pricing, Essentials is $13 a month for the first 12 months, Standard is $20 for the first 12 months and sends up to 6,000 emails a month, and Premium is $350 for the first 12 months and sends up to 150,000. Each band above 500 contacts re-prices the same three tiers, so the number that matters in a budget conversation is where your list will sit in twelve months, not where it sits today. Nonprofits and charities get 15% off.
The structural difference is what a send costs. Kit lists unlimited email broadcasts on every plan including the free one, so growth in volume does not trigger a price change; Mailchimp caps sends against contact count and raises the bill as the list grows. Mailchimp answers with a much lower entry price, a broader feature set for marketing teams - segmentation, testing, ads, transactional email - and a free tier that a small list can start on. Which is cheaper is a question about list size and send volume, not about the products.
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Free tier | Labelled $0/mo up to 10,000 subscribers, with unlimited forms and broadcasts | Free at $0 up to 250 contacts; sending pauses above the limit |
| Entry paid plan | Creator $33/month billed yearly ($390 for the year), quoted for 1,000 subscribers | Essentials $13/month for the first 12 months, 0-500 contacts |
| Top published plan | Pro listed at $66/month, shown at $50 with a first-year offer of $593 | Premium $350/month for the first 12 months, 0-500 contacts |
| Volume model | Unlimited email broadcasts on every plan | Send caps by tier: up to 6,000 a month on Standard, 150,000 on Premium at 0-500 contacts |
| Automation | Unlimited visual automations and unlimited email sequences from Creator | Automations, testing and scheduling start at Standard, $20 a month for the first 12 months |
| Selling to your list | Digital products and subscriptions sold inside Kit; free SparkLoop referral plan valued at $99/month on Pro | Storefront integrations, invoicing and a 15% nonprofit discount |
| Migration | Free migrations with an in-house team rebuilding forms, templates and automations | Self-serve import tools; no hands-on rebuild service is published |
| Price driver | List size at renewal bands, with yearly billing required for the published rates | Contact band, repriced as the list crosses each threshold |
Pick ConvertKit if
For a creator or a newsletter that sends every week and expects the list to grow, unlimited broadcasts mean the bill does not move when the audience does, and the free tier's ceiling is generous enough to prove the model first. Creator at $33 a month billed yearly also brings sequences and automations that a Mailchimp user would have to reach Standard to touch. You are accepting a creator-shaped product: fewer options for ad audiences, transactional email and the broader marketing stack.
Pick Mailchimp if
Mailchimp wins on entry price and on breadth: $13 a month for the first 12 months, a free tier to start on, segmentation, testing, ads and transactional email alongside campaigns, and a nonprofit discount. What it charges for is contact count, so the same list that costs $13 today reprices at every band, and sending pauses entirely if the free tier's 250 contacts are crossed. If your sends are campaigns against segments rather than a weekly letter, that is the cheaper and wider tool.
No independent ratings, review scores or user quotes were collected for this pair; nothing here is drawn from reviews. Prices were read on 2026-10-15 from kit.com/pricing and us.mailchimp.com/pricing at the 0-500 contact band.
At the entry level Mailchimp: $13 a month for the first 12 months at the 0-500 contact band, against Kit's Creator at $33 a month billed yearly for 1,000 subscribers. At volume Kit stops moving - unlimited broadcasts on every plan - while Mailchimp reprices as the list crosses contact bands and as sends approach the tier ceiling.
Because they price off different anchors. Kit quotes its paid plans 'for 1,000 email subscribers' and labels its free plan 'up to 10,000 subscribers'. Mailchimp prices in contact bands beginning at 0-500 and re-pricing the same tiers as the list grows, and its free plan stops at 250 contacts.
It is the same product under the name Kit; kit.com is the domain the pricing sits on and the plans are Free, Creator and Pro. Anything you remember as ConvertKit's landing pages, forms and automations now appear as Kit's, which is why comparisons against Mailchimp still surface under both names.
Kit builds it in: selling digital products and subscriptions is a listed feature of the free plan, and Pro adds a free SparkLoop referral plan the page values at $99 a month. Mailchimp leans on storefront integrations and invoicing as separate products rather than a creator checkout.
The page states each published rate applies 'for the first 12 months' and then calculates the following rate in the plan selector rather than printing it in the page text we captured. Read the figure the selector shows for your contact band before you commit - and note that crossing a band reprices every tier at the same time.
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