ConvertKit became Kit, and the product kept its focus: an email platform built around creators, sequences, visual automations and the ability to charge an audience directly. MailerLite comes from the other direction, a small-company email tool that has always competed on price, deliverability and an editor that non-marketers can use without training.
TL;DR
ConvertKit now trades as Kit, and the platform keeps the same centre of gravity. Kit lists a free plan the pricing page labels up to 10,000 subscribers, Creator at $33 per month billed yearly ($390 per year) at the 1,000-subscriber tier, and Pro at $66 per month with a first-year offer at $50. MailerLite lists a free plan capped at 250 subscribers with 2,500 monthly emails, Comfort from $12 per month and Power from $25 per month, both scaled by subscriber tier. Kit suits creators selling products and sequences; MailerLite suits small businesses that want cheap, predictable sending.
Kit's free plan carries unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions; the pricing page labels it as covering up to 10,000 subscribers. Creator at $33 per month billed yearly ($390 per year, a stated saving of $78, with the page advertising yearly billing as 17% cheaper) adds unlimited visual automations, unlimited email sequences, the Kit MCP server, A/B testing of subject lines, subscriber polls, removal of Kit branding, SMS marketing, RSS campaigns and 24/7 email and chat support. Pro at $66 per month, currently listed with a first-year offer at $50 per month and $593 billed for that year, adds a Growth Concierge team, engagement analytics, unlimited users, collaborative editing, content A/B tests, Facebook custom audiences, a newsletter referral system and priority support. Both paid tiers run a 14-day trial with no card required, and the price shown assumes 1,000 subscribers.
MailerLite's free plan covers up to 250 subscribers, two user seats and 2,500 monthly emails, with campaigns, automations, a website, landing pages, signup forms and all three editors: drag and drop, custom HTML and simple. Comfort starts at $12 per month and adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, an unsubscribe page builder, a preference centre, an AI writing assistant and smart sending, with a monthly email allowance set at ten times the ceiling of your subscriber tier. Power starts at $25 per month and is aimed at funnels and repeated revenue work, including unlimited monthly emails under a fair-use policy. Enterprise is negotiated for lists above 200,000 subscribers and adds unlimited seats, priority support, a dedicated success manager and an account audit. Every account gets a 14-day trial of premium features, and MailerLite states that support runs 24/7 with a five-minute average response on live chat.
| Feature | ConvertKit | MailerLite |
|---|---|---|
| Free tier | Listed as free for up to 10,000 subscribers, unlimited broadcasts | 250 subscribers, 2 seats, 2,500 monthly emails |
| Entry paid plan | Creator $33 per month billed yearly at 1,000 subscribers | Comfort from $12 per month, scaled by subscriber tier |
| Mid tier | Pro $66 per month, first-year offer at $50, at 1,000 subscribers | Power from $25 per month with unlimited monthly emails |
| Top tier | Same Pro tier; no separate enterprise card on the pricing page | Enterprise negotiated for 200,000+ subscribers, unlimited seats |
| Free trial | 14 days on Creator and Pro, no credit card | 14 days of premium features, no credit card |
| Sending limits | Unlimited broadcasts on every tier including free | Free capped at 2,500 emails; Comfort at 10x the subscriber tier; Power unlimited |
| Automations | Unlimited visual automations from Creator upward | Included on the free plan, deeper flows on Power |
| Extra channels | SMS marketing and paid newsletters on paid tiers | Digital products, paid newsletters and bookings with Stripe |
Pick ConvertKit if
Kit's paid tiers bundle the mechanics a creator business needs in one place: sequences, visual automations, a referral system, paid newsletters and product sales, plus an MCP server for working with assistants. The free tier is unusually generous on paper, and Pro's unlimited users remove the seat-count worry as a team forms. Budget for the list size, since the sticker prices are tied to 1,000 subscribers.
Pick MailerLite if
MailerLite's Comfort tier starts at $12 per month, includes automations and a website builder, and its free plan remains usable for a small list with 2,500 emails a month. Power at $25 buys unlimited sending, which is the plan to move to once a growing list makes a tiered allowance annoying. It is the more economical default for small businesses and side projects.
This page carries no ratings, review scores or user quotes: we did not gather a public review corpus for this pair. Every price and limit was read from kit.com/pricing and mailerlite.com/pricing on 2026-10-12.
At the 1,000-subscriber level, no. MailerLite's Comfort tier starts at $12 per month while Kit's Creator tier is $33 per month billed yearly. Kit's free tier is listed for far more subscribers, so the gap only appears once you pay.
The company rebranded ConvertKit as Kit and moved its product and pricing to kit.com, while the email tooling and the creator focus stayed the same. The comparison still gets searched under the ConvertKit name, which is why both appear here.
MailerLite, because its Comfort and Power tiers scale by subscriber band and its free plan and trial are structured around list growth. Kit's published prices are shown at 1,000 subscribers and rise with the slider on the pricing page.
MailerLite includes automations in its free plan within its sending limits. Kit lists unlimited visual automations and unlimited email sequences as Creator features, so they require a paid plan.
Yes. Kit supports digital products and paid subscriptions on its free tier, and MailerLite supports digital products, bookings and paid newsletter subscriptions through Stripe integrations.
Kit includes 24/7 email and chat support from Creator upward, with priority support on Pro. MailerLite states that live chat and email support run 24/7, with a five-minute average chat response, and enterprise accounts gain a dedicated success manager.
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