Figma and Webflow end up in the same search because both put a visual canvas in front of web work, but they bill for different objects. Figma sells seats on a design file. The free Starter tier gives limited access to Figma products with 150 AI credits a day capped at 500 a month. Professional is $16 a month for a full seat, $12 for a dev seat and $3 for a collab seat, each carrying AI credits: 3,000 a month on the full seat and 500 on the dev and collab seats. Organization moves to annual billing at $55, $25 and $5, adding design libraries and advanced Dev Mode inspection with an MCP server. Enterprise is $90, $35 and $5 billed annually. The seat model means a designer, a developer and a stakeholder each pay a different, small amount for the same file.
TL;DR
Figma is a design tool that starts free, with Professional at $16 a month for a full seat, $12 for a dev seat and $3 for a collab seat; Organization is $55, $25 and $5 billed annually, and Enterprise is $90, $35 and $5 billed annually. Webflow is a site builder that starts free on a webflow.io domain, with Basic at $15 a month billed yearly for 300 static pages, Premium at $25 for the CMS, workspace plans at $19 and $49, and ecommerce at $29, $74 and $212. Figma designs the thing; Webflow ships the live site. The two overlap only where Webflow's design canvas meets Figma's canvas.
Webflow sells hosting and a builder. Its free Starter site plan publishes to a webflow.io domain with 2 static pages, 1 GB of bandwidth and 50 form submissions, plus the Webflow AI MCP server. Basic is $15 a month billed yearly for a custom domain, 300 static pages and 10 GB bandwidth with no CMS. Premium is $25 a month billed yearly and adds the CMS and higher bandwidth tiers. On top of that sit workspace plans: Starter free, Core at $19 a month billed yearly, Growth at $49, with seats at $39 a month for full, $15 for limited and free for reviewers. Ecommerce is separate at $29, $74 and $212 a month billed yearly, with a 2% transaction fee on the entry tier.
The honest split is the handoff. Figma produces the artifact designers iterate on: frames, components, prototypes, comments and a dev handoff that developers inspect. Webflow produces the artifact visitors load: real pages on a real domain with forms, CMS collections and hosting that scales. Teams that need both usually pay both bills, and the question worth asking is which one your team would keep if you could only keep one.
| Feature | Figma | Webflow |
|---|---|---|
| Free tier | Starter, limited product access, 150 AI credits a day up to 500 a month | Starter site plan, webflow.io domain, 2 static pages, 1 GB bandwidth |
| Entry paid plan | Professional full seat $16 a month; dev seat $12; collab seat $3 | Basic $15 a month billed yearly, custom domain, 300 static pages |
| Mid tier | Organization full seat $55 a month billed annually, dev $25, collab $5 | Premium $25 a month billed yearly, adds the CMS |
| Top tier | Enterprise full seat $90 a month billed annually, dev $35, collab $5 | Team platform plan $2,500 a month on an annual contract |
| Billing axis | Per seat, with different prices for full, dev and collab roles | Per site plan plus per workspace seat, billed separately |
| Team seats | Dev and collab seats at $12 and $3 reduce review cost | Workspace seats $39 full, $15 limited, reviewers free |
| CMS | Not a hosting product; files stay in Figma | CMS arrives with Premium at $25 a month billed yearly |
| Ecommerce | Not offered | $29, $74 and $212 a month billed yearly; 2% fee on entry tier |
| AI tooling | AI credits per seat: 3,000 a month on Professional full seat | AI MCP server on free plan; 200 to 400 workspace credits by tier |
| What it ships | Design files, prototypes and dev handoff | Live hosted pages, forms, CMS and ecommerce |
Pick Figma if
Figma is the pick when your team designs and hands off rather than publishes. The seat structure is the reason: a full seat at $16 a month covers the designer, dev seats at $12 cover the engineers inspecting the file, and collab seats at $3 let stakeholders comment without a full license. If the site is built by a separate team or a client, paying Webflow for hosting you will not use is waste.
Pick Webflow if
Webflow is the pick when you want the published page and the CMS behind it in one place. Basic at $15 a month billed yearly puts a real domain live with 300 static pages, and Premium at $25 adds collections for content. The cost is that site and workspace plans bill separately and ecommerce is a third tier, but you replace the design-to-develop-to-host chain with one tool.
Partly. Webflow has a design canvas and page-building tools, so visual layout work can happen there. Figma is stronger for prototyping, component libraries and structured developer handoff before anything is published.
No. Figma produces design files and prototypes, not live hosted pages. To publish a site you still need hosting, which is what Webflow's site plans provide.
Both have free tiers. Figma's Starter gives limited product access with AI credits; Webflow's Starter publishes to a webflow.io domain with 2 static pages. The first paid step is close: Figma Professional full seat at $16 a month against Webflow Basic at $15 a month billed yearly.
Figma splits by role: full, dev and collab seats at $16, $12 and $3 on Professional. Webflow splits by function: site plans for hosting plus workspace seats at $39 full and $15 limited, with reviewers free.
Yes. Basic at $15 a month billed yearly covers 300 static pages with no CMS, so collection-driven content requires Premium at $25 a month billed yearly.
Webflow does, at $29, $74 and $212 a month billed yearly, with a 2% transaction fee on the entry tier and 0% above it. Figma is not a commerce platform and has no equivalent offering.
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