Few comparisons show a cost difference this wide, and the reason is that the two products are not selling the same object. HubSpot's page sells a customer platform in which email is one module alongside CRM records, agents and reporting; MailerLite's page sells delivery to a subscriber list, priced by how large that list is.
TL;DR
HubSpot sells a marketing platform: free tools for up to 2 users with 2,000 email sends a month and HubSpot branding, Starter at $7 a month on the current promotional price against a listed $20, Professional at $800 a month billed annually with three core seats, 2,000 marketing contacts and a required $3,000 onboarding, and Enterprise at $3,600 with five core seats and a $7,000 onboarding fee. MailerLite sells sending: a free plan to 250 subscribers with 2,500 monthly emails and 2 seats, Comfort at $10.80 a month billed annually for up to 500 subscribers with 3 seats, Power at $22.50 a month with unlimited emails and seats, and Enterprise negotiated for 200K+ subscribers. The gap in price is the gap in scope — CRM, agents and reporting suites against an email tool priced by list size.
HubSpot's Marketing Hub pricing page lists free tools at $0 for up to 2 users, sending 2,000 emails per calendar month with HubSpot branding attached. Starter shows at $7 a month against a listed $20 — a limited-time offer for new customers advertised at up to 65% off — and includes 1,000 marketing contacts with branding removed from a band of sends. Professional is $800 a month billed annually ($890 on monthly billing), includes 3 core seats with extra core seats from $45 a month, 2,000 marketing contacts and 3,000 HubSpot Credits, and carries a required one-time Professional Onboarding fee of $3,000; the page also lists marketing studio, AEO, content agent and nurture agent in beta, plus social media and video creation. Enterprise is $3,600 a month with 5 core seats, extra seats from $75, 10,000 marketing contacts, 5,000 credits and a required $7,000 onboarding fee. A separate HubSpot AEO product is $50 a month, and credits are sold at $9.00 per 1,000 on annual payment.
MailerLite's pricing page opens on Free at $0 a month for up to 250 subscribers with 2,500 monthly emails, 2 user seats and community support, and a 14-day trial of premium features with no credit card. Comfort is $10.80 a month billed annually for up to 500 subscribers — shown as $129.60 a year — with 3 user seats and 24/7 live chat and email support, aimed at regular newsletters and automations. Power is $22.50 a month billed annually for the same subscriber band, shown as $270.00 a year, and lifts the account to unlimited monthly emails and unlimited user seats for frequent senders, teams and AI agents. Enterprise is negotiated, aimed at 200K+ subscribers, with unlimited seats, a dedicated IP, priority support, a dedicated success manager, onboarding consultation and an account audit. Prices on that page move with the subscriber count, which the page lets you set.
| Feature | HubSpot | MailerLite |
|---|---|---|
| Free tier | Free tools: up to 2 users, 2,000 email sends a month with HubSpot branding | $0 a month for up to 250 subscribers, 2,500 monthly emails, 2 user seats |
| Entry paid plan | Starter at $7 a month promotional against a listed $20, 1,000 marketing contacts | Comfort at $10.80 a month billed annually, up to 500 subscribers, $129.60 a year |
| Mid tier | Professional at $800 a month billed annually, 3 core seats, 2,000 contacts | Power at $22.50 a month billed annually, $270.00 a year, unlimited emails and seats |
| Top tier | Enterprise at $3,600 a month, 5 core seats, 10,000 marketing contacts | Enterprise negotiated for 200K+ subscribers, dedicated IP, success manager |
| One-time fees | Required onboarding: $3,000 Professional, $7,000 Enterprise | None listed; 14-day trial needs no credit card |
| Pricing unit | Per plan, with contact tiers and core-seat add-ons | Per plan, scaled by subscriber count |
| Extra seats | Core seats from $45 a month Professional, $75 Enterprise | 2 seats free, 3 on Comfort, unlimited on Power |
| Extra capacity | Marketing contacts above the included tier are billed by tier | Subscriber count drives the price; the page lets you set list size |
| AI and agents | Breeze assistant on Free; agent hub and beta agents on paid tiers; HubSpot AEO $50 a month | AI writing assistant and MCP connections for Claude and ChatGPT listed in the product |
| Support | Standard product support; onboarding is a paid required step from Professional | Community support on Free, 24/7 live chat and email from Comfort upward |
Pick HubSpot if
HubSpot is $800 a month billed annually on Professional with three core seats, 2,000 marketing contacts and a $3,000 onboarding fee, and it puts CRM records, forms, ads, social and automation around the send. Teams that already run leads through HubSpot's CRM, or that need reporting across marketing and sales, should treat the $700+ monthly gap as buying a department rather than a newsletter tool.
Pick MailerLite if
MailerLite runs $0 to 250 subscribers, $10.80 a month for Comfort and $22.50 for Power when billed annually, with unlimited emails and seats on Power. Creators, small shops and solo marketers whose deliverable is a newsletter — not a CRM — spend under $300 a year and keep the subscriber count as the only dial that changes the bill.
No user reviews, ratings or quotes were gathered for this pair. Figures come from hubspot.com/pricing/marketing and mailerlite.com/pricing as fetched for this page; promotional prices, contact limits and onboarding fees are vendor-published and change over time.
On published annual rates, MailerLite's Power tier is $22.50 a month ($270.00 a year for up to 500 subscribers) against HubSpot Marketing Hub Professional at $800 a month billed annually — and HubSpot adds a required $3,000 onboarding fee at that tier. HubSpot's $7 Starter promo is the only tier in the same price band as MailerLite.
Yes. HubSpot's free tools cover up to 2 users with 2,000 email sends a month and HubSpot branding on the emails. MailerLite's free plan covers up to 250 subscribers with 2,500 monthly emails and 2 user seats, supported through community channels.
HubSpot's page marks Professional Onboarding as a required one-time fee of $3,000 at Professional and $7,000 at Enterprise. MailerLite lists no equivalent: its trial runs 14 days with no credit card, and Enterprise accounts get onboarding consultation and training as part of the negotiated plan.
Both meter the audience, in different units. HubSpot counts marketing contacts — 1,000 on Starter, 2,000 on Professional, 10,000 on Enterprise — and prices higher tiers of them. MailerLite counts subscribers, and its page lets you set list size to see the price, with Enterprise kicking in around 200K subscribers.
For email, landing pages, automations and digital products, yes — those sit in MailerLite's paid tiers. What it does not include is a CRM with records, ads, sales pipeline and cross-channel reporting, which is what the $800 Professional tier is for.
The pricing page shows Starter at $7 a month against a listed $20, advertised as a limited-time offer of up to 65% off for new customers. Treat $7 as an introductory rate and the listed $20 as the standing price when budgeting.
Spot an outdated price or feature? Let us know and we'll verify it.