Both are CRM purchases, but one is priced like a platform and the other like an app.
TL;DR
HubSpot sells a customer platform: Sales Hub is free for up to 2 users, Starter is $7 per seat per month billed annually, Professional is $90 and Enterprise is $150, each carrying credit allowances and required onboarding fees at the top. monday CRM sells a seat on a board: free for up to 2 seats, Basic at $12 per seat monthly billed annually, Standard at $17, Pro at $28 and Ultimate quoted. Buy HubSpot when marketing, sales and service share one system; buy monday CRM when a sales team wants a pipeline inside the board tool it already uses.
HubSpot's Sales Hub page lists Free at $0 for up to 2 users, Starter at $7 per seat per month, Professional at $90 per seat per month and Enterprise at $150 per seat per month, with a monthly option showing higher rates on the same cards and a bundle offer that attaches Revenue Hub Professional at $57 per seat or Enterprise at $98 per seat for new customers billed annually. Each tier carries a credit allowance:500 HubSpot Credits on Starter,3,000 on Professional and 5,000 on Enterprise, spent by agents and automations that act. The capability ladder is specific: up to 15 pipelines on Starter and 350 on Enterprise,50 workflows on Starter against 300 on Professional and 1,000 on Enterprise, five lead scores on Professional and ten on Enterprise. Professional and Enterprise both require a one-time onboarding fee, $1,500 and $3,500 respectively, which belongs in the budget conversation.
monday CRM prices seats with no onboarding fee and no credit packs. Free runs up to 2 seats. Basic is $12 per seat per month billed annually ($18 paid monthly) with 1,000 active contacts and deals, one workspace, one custom dashboard, five columns per board and 20 quotes or invoices a month. Standard is $17 annually ($25 monthly) and adds the AI agent set: outreach caller, lead sourcer, meeting prep, meeting notetaker, a build-your-own agent, AI columns and the work assistant, plus 3 workspaces,10,000 active contacts and 250 custom automations a month. Pro is $28 annually ($41 monthly) with 15 workspaces,50 dashboards,100,000 active contacts and 25,000 automations a month, mass email and sequences. Ultimate is quoted with unlimited workspaces. A 14-day trial covers the product before payment, and paid plans start at three seats.
| Feature | HubSpot | Monday CRM |
|---|---|---|
| Free tier | Free: $0 for up to 2 users, with pipelines, calling and task queues | Free: $0 for up to 2 seats, with leads, contacts and deals |
| Entry paid plan | Starter: $7 per seat/month on the annual option,500 credits, up to 15 pipelines | Basic: $12 per seat/month billed annually, $18 monthly,1,000 active contacts |
| Mid tier | Professional: $90 per seat/month,3,000 credits,300 workflows, forecasting, sequences | Standard: $17 per seat/month billed annually, $25 monthly, AI agents and 250 automations |
| Upper tier | Enterprise: $150 per seat/month,5,000 credits,1,000 workflows, sandbox | Pro: $28 per seat/month billed annually, $41 monthly,100,000 contacts and 25,000 automations |
| Quote-based tier | Sales and enterprise agreements through HubSpot's sales team | Ultimate: custom price with unlimited workspaces, quoted by sales |
| Onboarding | Required one-time onboarding: $1,500 Professional, $3,500 Enterprise | No onboarding fee published on the pricing page |
| AI pricing | Credit allowances per tier:500,3,000 and 5,000 HubSpot Credits | AI agents bundled from Standard upward, with plan credit allowances and top-ups |
| Minimum seats | Free limited to 2 users; paid tiers are per seat with no stated minimum | Paid plans start at 3 seats |
| Platform | Web and mobile, with more than 2,000 listed integrations | Web and mobile, with monday.com boards underneath |
| Offline mode | Not covered on hubspot.com/pricing/sales | Not covered on monday.com/crm/pricing |
| Billing note | Annual option advertised with promotional bundle pricing for new customers | Annual billing advertised at a saving, with monthly rates published as the alternative |
Pick HubSpot if
Marketing, sales and service reading one set of records is the argument, and $7 per seat per month on Starter is a cheap way to start on it. Understand the shape of the bill before committing: Professional sits at $90 per seat with $1,500 of required onboarding, and the platform's real cost appears when more than the sales hub is switched on.
Pick Monday CRM if
A sales team that wants stages, contacts, quotes and AI callers without an implementation project pays $12 per seat per month billed annually and starts in a 14-day trial. It stays a sales desk: automation and service arrive through other monday products rather than through this one.
We did not collect independent reviews for this pairing: all figures come from hubspot.com/pricing/sales and monday.com/crm/pricing, and the cards hold vendor-published claims only.
At entry, HubSpot's Starter is $7 per seat per month on the annual option against monday CRM's Basic at $12 per seat billed annually. In the middle, the order flips: HubSpot Professional is $90 per seat per month, plus $1,500 of required onboarding, against monday CRM's Pro at $28 per seat.
No. monday CRM covers leads, contacts, deals, quotes, sequences and AI agents for sales, and marketing automation, campaigns and service desk capability live in other monday.com products on separate plans.
Marketing Hub is priced on its own page and its own per-contact or per-seat ladder, so the sales figure of $7, $90 or $150 per seat is only one line. Budget the platform by listing the hubs you intend to switch on, and remember the required onboarding fee at Professional and Enterprise.
HubSpot meters AI through credit allowances:500 on Starter,3,000 on Professional and 5,000 on Enterprise, with packs purchasable on top. Monday CRM includes its AI agents from Standard upward and sells extra credits when the allowance runs out.
HubSpot's free tier is capped at two users and its paid tiers are per seat without a stated minimum. Monday CRM states that paid plans start from three seats, so a single rep would pay for three.
Both, at no cost: HubSpot's free plan covers two users and monday CRM's free plan covers two seats with leads, contacts and deals. The choice then depends on whether you expect to add marketing and service (HubSpot) or stay with a sales pipeline on boards (monday CRM).
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