HubSpot's Sales Hub pricing is a four-step ladder. Free is $0 a month for up to two users with no credit card required and includes HubSpot's free sales, marketing, service, content and data tools. Starter is $7 per seat per month billed annually, or $20 per seat monthly, and includes 500 HubSpot credits, calling, task queues and intent signals. Professional is $90 per seat per month billed annually, or $100 monthly, with 3,000 credits, forecasting, sequences, conversation intelligence and 12,000 calling minutes on Enterprise, and it carries a required one-time Professional onboarding fee of $1,500. Enterprise is $150 per seat per month with 5,000 credits, lead form routing, deal journey analytics and pipeline approvals, and carries a required one-time Enterprise onboarding fee of $3,500. HubSpot also advertises a bundle: Revenue Hub Professional at $57 per seat per month against a stated $95, or Enterprise at $98 against $140, for new Sales Hub and Revenue Hub customers billed annually.
TL;DR
HubSpot Sales Hub publishes four tiers: Free at $0 for up to two users, Starter at $7 per seat per month billed annually or $20 monthly, Professional at $90 billed annually or $100 monthly, and Enterprise at $150 per seat per month. Salesforce Sales Cloud publishes six: Free Suite at $0, Starter Suite at $25, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550 per user per month, the top four billed annually. So HubSpot starts far cheaper at the entry point, $7 against $25, while Salesforce's Pro Suite at $100 sits close to HubSpot Professional's $90 annual figure. The catch on HubSpot is that Professional and Enterprise carry required one-time onboarding fees of $1,500 and $3,500; the catch on Salesforce is that everything useful above Starter is billed annually and the AI tiers are priced as add-ons from $125 per user per month.
Salesforce's Sales Cloud page is longer and steeper. Free Suite is $0, Starter Suite is $25 per user per month billed monthly or annually, Pro Suite is $100 per user per month billed annually, Core is $195, Advanced is $395 and Max is $550, all billed annually above Pro. Max includes Agentforce for Sales and Agentforce Coworker, Slack Enterprise+, Tableau Next, Salesforce Spiff, Sales Planning and 2.75 million Flex Credits per org per year. Below that, the useful capabilities are add-ons priced on their own lines: Agentforce for Sales from $125 per user per month, Sales Programs from $100, Revenue Intelligence from $220, Revenue Cloud from $200 and Partner Relationship Management from $10 per login per month. Support is tiered too, with the Standard Success Plan included in all licences, Premier at 30% of net licence fees and Signature by arrangement.
The comparison that matters is the middle of the ladder. HubSpot Starter at $7 per seat is four times cheaper than Salesforce Starter Suite at $25, but at the next step the two converge: HubSpot Professional is $90 per seat annually against Salesforce Pro Suite at $100, a $10 gap. Above that Salesforce pulls away, with Core at $195, Advanced at $395 and Max at $550 against HubSpot's single $150 Enterprise tier. Two structural differences sit on top of the prices. HubSpot's Professional and Enterprise plans require one-time onboarding fees of $1,500 and $3,500, which HubSpot states on its own pricing page. Salesforce's higher tiers are all billed annually, and its AI capability is sold as add-on products from $125 per user per month rather than folded into the seat.
| Feature | HubSpot | Salesforce |
|---|---|---|
| Free tier | Free at $0 a month for up to two users, no credit card required | Free Suite at $0 per user per month |
| Entry paid tier | Starter at $7 per seat per month billed annually, or $20 monthly | Starter Suite at $25 per user per month, billed monthly or annually |
| Second paid tier | Professional at $90 per seat per month billed annually, or $100 monthly | Pro Suite at $100 per user per month billed annually |
| Third tier | Enterprise at $150 per seat per month | Core at $195 per user per month billed annually |
| Fourth and fifth tiers | Not published beyond Enterprise | Advanced at $395 and Max at $550 per user per month billed annually |
| AI pricing | HubSpot credits included per tier: 500, 3,000 and 5,000 | Sold as add-ons: Agentforce for Sales from $125 per user per month, with AI available on Core and above |
| Required one-time fees | Professional onboarding $1,500 and Enterprise onboarding $3,500 | Not stated on the pricing page reviewed |
| Calling allowance | 500, 3,000 and 12,000 minutes across Starter, Professional and Enterprise | Not published as a per-tier minute allowance on the pricing page |
| Automation limits | Up to 50 restricted workflows on Starter, 300 on Professional, 1,000 on Enterprise | Not published as a per-tier workflow count on the pricing page |
| Support terms | Priority support stated on the platform tiers | Standard Success Plan included, Premier at 30% of net licence fees, Signature by arrangement |
| Trial | Free tier available permanently for up to two users | 30-day free trial with no credit card and no installation |
Pick HubSpot if
HubSpot is the cheaper starting point and the more legible purchase. Free covers up to two users at $0, Starter is $7 per seat per month billed annually or $20 monthly, Professional is $90 annually or $100 monthly, and Enterprise is $150 per seat. Unlike Salesforce, both rates are published for the lower tiers and the caps are written down: 500, 3,000 and 5,000 credits, 500, 3,000 and 12,000 calling minutes, and 15, 100 and 350 pipelines. Two things raise the real cost. Professional and Enterprise carry required one-time onboarding fees of $1,500 and $3,500, and the ladder stops at $150, so a very large or heavily governed sales organisation runs out of published tiers sooner.
Pick Salesforce if
Salesforce wins when the requirement is scale, breadth or an AI story the buyer already believes in. Starter Suite is $25 per user per month billed monthly or annually, Pro Suite is $100 billed annually, and Core at $195, Advanced at $395 and Max at $550 each add capability, with Max bundling Agentforce for Sales and Coworker, Slack Enterprise+, Tableau Next and 2.75 million Flex Credits per org per year. The add-on prices are published rather than hidden: Agentforce for Sales from $125 per user per month, Revenue Intelligence from $220 and Revenue Cloud from $200. The costs to note are that everything above Starter Suite is billed annually, that AI at $125 per user per month exceeds a HubSpot Professional seat, and that Signature support has no published figure.
Neither HubSpot nor Salesforce publishes third-party review data we are willing to restate as fact, and we did not run either platform. Every figure here comes from the two vendors' own pricing pages as published when this comparison was written. The lists headed 'vendor-published claims' are the vendors' own statements, not user reviews.
HubSpot, clearly. Starter is $7 per seat per month billed annually with a $20 monthly option, against Salesforce Starter Suite at $25 per user per month. Both platforms have a free tier: HubSpot's covers up to two users permanently, and Salesforce's Free Suite is $0 per user per month.
At the second paid tier. HubSpot Professional is $90 per seat per month billed annually, or $100 monthly, and Salesforce Pro Suite is $100 per user per month billed annually. Above that they diverge: HubSpot has one further published tier at $150, while Salesforce continues to Core at $195, Advanced at $395 and Max at $550.
HubSpot states two on its own pricing page: a required one-time Professional onboarding fee of $1,500 and a required one-time Enterprise onboarding fee of $3,500. Those sit on top of the seat price and are not optional.
HubSpot includes credits per tier, 500 on Starter, 3,000 on Professional and 5,000 on Enterprise. Salesforce sells AI as add-on products, with Agentforce for Sales from $125 per user per month, and states that AI can be added to Core and above, with detailed pricing requiring a sales conversation.
HubSpot publishes a monthly alternative for its lower tiers: Starter at $20 per seat monthly against $7 annual, and Professional at $100 monthly against $90 annual. Salesforce gives Starter Suite a monthly-or-annual option at $25, but Pro Suite, Core, Advanced and Max are all billed annually.
On published prices, HubSpot. Starter at $7 per seat per month covers calling, task queues and intent signals with 500 credits, and the free tier supports up to two users at no cost. Salesforce's cheapest paid tier is $25, though it includes Slack Free and AI features that HubSpot gates at higher tiers or in credits; the right answer depends on how much of that bundle you would actually use.
Spot an outdated price or feature? Let us know and we'll verify it.