Both CRMs publish their full price lists, and the two ladders behave very differently.
TL;DR
Zoho CRM publishes a free edition for three users and three paid steps at US$14, US$23 and US$40 per user per month, plus Bigin Express at US$7 and Zoho CRM Plus from US$20. HubSpot lists Starter at $20 per seat per month ($7 for new customers billed annually), Sales Hub Professional at $90 per seat per month billed annually and Enterprise at $150 per seat, with required onboarding fees of $1,500 and $3,500. Zoho sells depth at a low per-user price; HubSpot sells a customer platform where every colleague is a paid seat and the upper tiers carry onboarding fees.
Zoho CRM's free edition runs forever for three users with contact management, follow-up reminders, workflow automation, custom email templates, tasks and meetings, data import and export, standard reports, APIs and mobile apps. Standard is US$14 per user per month and adds email integration with mass sending, built-in calling, multiple sales pipelines, forms, sales forecasting and data enrichment; Professional is US$23 and adds AI agents, process management, inventory management, predictive intelligence, unlimited reports, CPQ and customer portals; Enterprise is US$40 and adds multi-team management, reporting hierarchies, approval processes, account-based marketing, a developer sandbox and field-level encryption. Zoho notes that local taxes are charged on top of the listed prices.
HubSpot prices its CRM tooling per seat. Starter lists at $20 per seat per month, currently $7 per seat for new customers billed annually and $10 billed monthly. Sales Hub Professional runs $90 per seat per month billed annually ($100 billed monthly) and adds deal progression and automation on top of Starter; Enterprise runs $150 per seat per month. Both upper tiers carry a required one-time onboarding fee, listed at $1,500 and $3,500. HubSpot's marketing tooling is priced apart from the CRM: Marketing Hub Professional is $800 per month with three core seats and bills marketing contacts above the included 2,000 separately.
| Feature | HubSpot | Zoho CRM |
|---|---|---|
| Starting price | Starter $20 per seat per month; $7 per seat annual rate for new customers | Standard US$14 per user per month |
| Free tier | Free tools at $0 per month for up to two users | Free edition at US$0 per month for three users, no time limit |
| Mid tier | Sales Hub Professional $90 per seat per month billed annually ($100 monthly) | Professional US$23 per user per month |
| Top published tier | Enterprise $150 per seat per month | Enterprise US$40 per user per month |
| Extra entry points | Marketing Hub sold separately: Professional $800 per month with three core seats | Bigin Express US$7 per user per month; Zoho CRM Plus from US$20 |
| Billing basis | Per seat on every paid tier; Marketing Hub adds contact tiers | Per user; local taxes added to the listed price |
| Onboarding | One-time fee listed at $1,500 (Professional), $3,500 (Enterprise) | No mandatory onboarding fee shown |
| AI features | Breeze agents and AI actions metered through HubSpot Credits | AI agents and predictive intelligence from Professional, extended AI on Enterprise |
| Automation | Simple automation on Starter, unlimited omni-channel automation from Professional | Workflow automation in the free edition, process management from Professional |
| Platform | Browser-based, with iOS and Android apps | Browser-based, with mobile apps listed in the free edition |
Pick HubSpot if
Campaigns, pipeline and tickets run on the same contact history, the free tier already handles forms and chat, and the app marketplace covers integrations that would otherwise need building. The price only makes sense once a team actually uses more than the CRM.
Pick Zoho CRM if
A free edition covers three users, US$14 unlocks calling and multiple pipelines, and US$40 buys the top published tier with encryption and a sandbox. HubSpot's equivalent sales tier starts at $90 per seat and adds onboarding fees on top, so the gap widens with every colleague hired.
We collected no independent reviews, ratings or user quotations for HubSpot or Zoho CRM in this run. Every figure above was read from hubspot.com and zoho.com pricing pages on the date shown in the provenance line, and neither vendor's marketing claims are presented as independent findings.
Zoho's Standard tier at US$14 per user undercuts HubSpot's $20 Starter list price, and Zoho's top published tier of US$40 per user stays well below HubSpot's $90 Sales Hub Professional seat. On an annual commitment HubSpot's Starter drops to $7 per seat for new customers, which is where the entry prices come closest.
Yes. HubSpot's free tools cost $0 per month for up to two users and include contact records, forms, meeting scheduling, email tracking and live chat. Zoho's free edition covers three users with workflow automation, reports, APIs and mobile apps.
Sales Hub Professional lists at $90 per seat per month billed annually ($100 month-to-month) and carries a required one-time onboarding fee of $1,500. Marketing Hub Professional, the $800 per month tier with three core seats, adds campaign tooling and 2,000 marketing contacts for teams that want marketing and CRM in one bill.
HubSpot does: marketing contacts beyond the included 1,000, 2,000 or 10,000 depending on tier are billed separately. Zoho prices per user and states that local taxes are added, but does not bill for contact volume.
Zoho's free edition already covers three users, and Standard at US$14 per user adds calling and pipelines. HubSpot would cost $60 per month at the Starter list rate for the same three seats, or $21 on the current annual new-customer rate.
Spot an outdated price or feature? Let us know and we'll verify it.