IFTTT organises automation around Applets, each one a trigger and an action, and its pricing is aimed at individuals. Free costs nothing and includes 2 Applets, standard Applet speeds, DIY or published Applets, unlimited Applet runs, the mobile app, simple no-code integrations and 30-day onboarding support. Pro is $2.99 a month, or $35.88 billed annually, and raises the ceiling to 20 Applets with the fastest speeds, multi-action Applets, webhooks, Twitter Applets, increased rate limits, exclusive triggers and actions and customer support. Pro+ is $8.99 a month, or $107.88 billed annually, and adds unlimited Applets, AI services, the ability to connect multiple accounts per service, queries and filter code, and prioritized support. Paying yearly saves 40 percent. More than 1,000 services are available, and the library of ready-made Applets is genuinely large.
TL;DR
These tools are rarely doing the same job, which is why the price gap is so wide. IFTTT is built for consumer and device automation: Free gives 2 Applets and unlimited runs, Pro is $2.99 a month ($35.88 a year) for 20 Applets plus multi-action Applets, webhooks and faster speeds, and Pro+ is $8.99 a month for unlimited Applets, AI services, filter code and multiple accounts per service. Zapier is built for business workflows: Free covers 100 tasks a month with unlimited Zaps, Tables and Forms in two steps, Professional starts at $19.99 a month, Team at $69 a month, and Enterprise is quoted, across 9,000+ apps and 66,000+ triggers and actions. IFTTT connects your things; Zapier runs your operations.
Zapier organises automation around Zaps, each one a multi-step workflow, and its pricing is aimed at teams and businesses. Free is permanent and includes Zaps, Tables and Forms with 100 tasks a month, unlimited Zaps and Tables, two-step Zaps and the Copilot assistant. Professional starts at $19.99 a month and adds multi-step Zaps, unlimited premium apps, webhooks and AI fields, with live chat support from the 2,000-task tier upward. Team starts at $69 a month with 25 users, shared Zaps, folders and app connections, SAML-based SSO and priority support. Enterprise is quoted and adds advanced admin controls, log streaming, observability, managed connections, AI guardrails and governed access. Task allowances are selectable from 100 a month through 2K, 10K, 100K and beyond, with 33 percent off for paying yearly, and Zapier states it connects to more than 9,000 apps with more than 66,000 triggers and actions.
The right comparison is not price but purpose. IFTTT's strength is reach into consumer hardware and services: smart home devices, phones, social accounts and webhooks, wired together in minutes by someone who has never automated anything before. Pro at $2.99 a month is cheaper than a coffee, and Pro+ at $8.99 a month still undercuts Zapier's Professional tier by a wide margin. Zapier's strength is depth in business software: multi-step workflows with branching and filters, a native AI assistant, shared workspaces with permissions, SSO, and the audit and governance features an operations or IT team is expected to provide. If your automations turn off lights, post to social accounts and forward messages, IFTTT is sufficient and dramatically cheaper. If your automations move customer data between business systems and someone has to be able to audit them, Zapier is the tool that has the controls.
| Feature | IFTTT | Zapier |
|---|---|---|
| Free tier | 2 Applets, unlimited Applet runs, standard speeds | 100 tasks a month, unlimited Zaps, Tables and Forms, two-step Zaps |
| Entry paid plan | Pro at $2.99 a month, or $35.88 billed annually | Professional starting at $19.99 a month |
| Mid plan | Pro+ at $8.99 a month, or $107.88 billed annually | Team starting at $69 a month with 25 users |
| Top plan | Pro+, with unlimited Applets and AI services | Enterprise, custom pricing |
| Billing unit | Applets, with unlimited runs on every plan | Tasks, with multi-step Zaps consuming several per run |
| App limits | 2 on Free, 20 on Pro, unlimited on Pro+ | Unlimited Zaps; task allowance selectable from 100 a month upward |
| Automation depth | Single-trigger Applets, multi-action from Pro, filter code and queries on Pro+ | Multi-step Zaps with branching and filters from Professional upward |
| Business controls | Not part of the product | Shared workspaces, SAML SSO, managed connections, log streaming and AI guardrails |
| Integrations | More than 1,000 services and a large Applet library | More than 9,000 apps with more than 66,000 triggers and actions |
| Best fit | Individuals, smart home and device automation | Teams moving business data between systems |
Pick IFTTT if
IFTTT is the value pick for personal and small-business automation. Free gives 2 Applets with unlimited runs, Pro is $2.99 a month for 20 Applets plus multi-action Applets, webhooks and the fastest speeds, and Pro+ is $8.99 a month for unlimited Applets, AI services, filter code and multiple accounts per service, with 40 percent off for paying yearly. Against Zapier's $19.99 Professional tier that is a small fraction of the price, and for lights, phones, social accounts and webhooks it does the whole job. What you do not get is business governance: no shared workspace model, no SAML SSO and no audit trail for the automations you build.
Pick Zapier if
Zapier costs more because it is a different category of tool. Free covers 100 tasks a month with unlimited Zaps, Tables and Forms in two steps, Professional starts at $19.99 a month and adds multi-step Zaps, premium apps, webhooks and AI fields, and Team at $69 a month brings 25 users, shared Zaps and app connections with SAML-based SSO. Task allowances climb from 100 a month past 100K to whatever your operation needs, at 33 percent off for yearly payment. Enterprise adds managed connections, AI guardrails, log streaming, observability and asset history. Across more than 9,000 apps and 66,000-plus triggers and actions, that breadth and those controls are what the higher price buys.
Neither vendor publishes third-party review data we are willing to restate as fact, and we did not run either product. Every figure here comes from the two vendors' own pricing and product pages as published when this comparison was written. The lists headed 'vendor-published claims' are the vendors' own statements, not user reviews.
IFTTT by a wide margin. Pro is $2.99 a month, or $35.88 billed annually, and Pro+ is $8.99 a month, while Zapier's Professional tier starts at $19.99 a month and Team at $69 a month. IFTTT's saving comes from what it does not include: multi-step business workflows, shared workspaces, SSO and audit controls.
Both have free tiers, with different limits. IFTTT Free includes 2 Applets with unlimited Applet runs at standard speeds. Zapier Free includes 100 tasks a month with unlimited Zaps, Tables and Forms, two-step Zaps and the Copilot assistant, which is more generous on automation count but capped on task volume.
IFTTT charges per Applet: 2 on Free, 20 on Pro and unlimited on Pro+, with unlimited runs on every plan. Zapier charges per task: 100 a month on Free, then selectable allowances from 2K up past 100K, where a multi-step Zap consumes a task for each action it performs.
Zapier, if the automations touch business systems or need oversight. Team at $69 a month brings 25 users, shared Zaps, folders and app connections and SAML-based SSO, and Enterprise adds managed connections, AI guardrails, log streaming and observability. IFTTT has no equivalent workspace, SSO or audit layer, but it is fine for marketing side projects such as posting to social accounts.
IFTTT lists more than 1,000 services and a large library of ready-made Applets covering hardware and consumer services. Zapier states it connects to more than 9,000 apps with more than 66,000 triggers and actions, and adds MCP access so AI tools such as Claude and ChatGPT can reach those apps without passwords or API keys.
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