Plausible's pitch is subtraction. One script tag covers pageviews, custom events, goals, funnels and revenue tracking; the company states the dashboard needs no cookie banner or GDPR consent because it processes no personal data, and it runs on European-owned infrastructure. The pricing page lists Starter at $9 a month for one site with three years of data retention, Growth at $14 for up to three sites and three team members with shared links and embedded dashboards, and Business at $19 for up to ten sites, ten team members, five years of retention, custom properties and a Stats API rate of 600 requests an hour. Those figures are for the 10k monthly pageviews tier shown on the page; yearly billing takes two months off, and a 30-day trial runs without a card.
TL;DR
Plausible sells one thing: privacy-friendly website analytics. A single script, no cookies, an EU-hosted dashboard, and three published prices - Starter $9 a month for one site, Growth $14 for three sites and three team members, Business $19 for ten sites, ten members, five years of retention and a Stats API - with yearly billing taking two months off. PostHog is a product suite that includes web analytics as one module: its free monthly allowance covers 1M events, 5K session recordings, 1M feature flag requests and 100K error-tracking exceptions with no card, and paid usage above that is billed per product. Choose Plausible if the job is pageview analytics for a marketing site and you want a bill that stays between $9 and $19 a month; choose PostHog if web analytics sits alongside product analytics, replay and flags in the same account.
PostHog's web analytics product lives inside a much larger account. The free tier resets every month and covers 1M events across its products, 5K session recordings, 1M feature flag requests, 100K error-tracking exceptions, 1,500 survey responses and 10GB of logs, with one project and one year of retention. Adding a card moves the account to pay-as-you-go: the same free allowance, then charges only above it, six projects, seven years of retention, and a billing limit per product so traffic spikes stop at a number you set.
The choice tracks what you are measuring. For a content site, a documentation site or a marketing property, Plausible's pageview-first model and flat $9 to $19 pricing keep the tool out of the budget conversation; the Stats API and embedded dashboards exist for teams that publish metrics. PostHog makes sense when the same team ships a product and wants pageviews, product events, replays and flags under one project - the free tier absorbs the traffic of most early products, and the bill only moves when a specific product passes its allowance.
| Feature | Plausible | PostHog |
|---|---|---|
| Core job | Website analytics: pageviews, goals, funnels, revenue tracking | Product suite with web analytics as one module among analytics, replay, flags, errors |
| Free tier | None listed; 30-day trial without a card | 1M events/month, 5K recordings, 1M flag requests, 100K exceptions, no card |
| Entry price | Starter $9/month for one site, up to 10k monthly pageviews shown | Pay-as-you-go after the free allowance, per product, with billing limits |
| Mid tier | Growth $14/month: three sites, three team members, embedded dashboards | Same usage model; six projects and seven-year retention once a card is added |
| Top tier | Business $19/month: ten sites, five years retention, Stats API at 600 requests/hour | Annual plans and volume discounts for heavy usage, arranged with an engineer |
| Privacy posture | Vendor states no cookie banner or consent needed; EU-made and hosted | Cloud or self-hosted; data handling is set by your own configuration |
| Data retention | Three years on Starter and Growth, five years on Business | One year on free, seven years on paid |
| Extra tools | None - the script is the product | Session replay, flags, experiments, surveys, warehouse, error tracking, logs |
Pick Plausible if
Plausible suits marketing sites, blogs and documentation where the question is which pages people read and which funnels they fall out of. At $9 a month for one site the price never needs defending, the dashboard is shareable with clients without training, and the vendor's EU posture removes the cookie-banner discussion. Teams that publish metrics will also value the Stats API and embedded dashboards on the $19 tier.
Pick PostHog if
PostHog fits teams whose website includes a logged-in product: the same account carries pageviews, product events, replays, flags and errors, and the free monthly allowance covers the traffic of most early products with no card. It is the stronger pick when you expect to ask why a signup converted, not just that a page was viewed - and when a per-product billing limit is a better answer to cost control than a flat fee.
No independent ratings or user quotes are reproduced here; we collected none for this pair. Plausible's site carries a customer quote from Cyrus Shepard calling it his favorite GA4 alternative and states 21k paying subscribers and 313B tracked pageviews - vendor-published claims. Prices were read from plausible.io and posthog.com/pricing on 2026-10-13.
The pricing page lists no free plan - Plausible runs a 30-day trial without a credit card, then Starter at $9 a month. PostHog's free tier has no time limit and resets monthly.
Plausible at $9 a month is a fixed figure; PostHog's free tier covers 1M events a month at $0, so a site under that volume costs nothing. Above the free allowances PostHog bills usage per product, while Plausible moves to custom pricing past the 10k monthly pageviews tier shown.
PostHog's web analytics product tracks pageviews inside the same account as product events, replay and flags, and its free tier includes 1M events a month. Plausible is narrower by design: one script, one dashboard, no session replay or flags.
Plausible states its dashboard needs no cookie banner or GDPR consent because it processes no personal data, and it is made and hosted in the EU on European-owned infrastructure. PostHog is cloud-hosted or self-hosted, with data controls set by your own configuration.
Plausible lists three years of data retention on Starter and Growth and five years on Business. PostHog retains data one year on the free tier and seven years on any paid plan.
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