Zoho's CRM pricing page is a four-column comparison with the tiers spelled out feature by feature. Free is US$0 and is described as forever free for three users, covering contact management, follow-up reminders, workflow automation, custom email templates, tasks, meetings and calls, data import and export, standard reports, APIs and mobile apps. Standard is US$14 per user per month for a small team getting started, adding email integration and mass emails, built-in calling, multiple sales pipelines, calendar integration, data capture via forms, sales forecasting, data enrichment, custom modules, HIPAA compliance, Gmail and Outlook integration, and Slack, Zoom and Teams integration. Professional is US$23 for a growing team needing automation, with AI agents, process management, inventory management, predictive intelligence, unlimited reports, configure-price-quote, custom portals, customer journeys, web-to-case forms and Google Ads integration. Enterprise is US$40 for a mature sales organisation, adding multi-team management, reporting hierarchy, custom buttons and functions, extended field types, sequential data collection, approval processes, account based marketing, a developer sandbox, field-level encryption, extended AI and QuickBooks integration. Bigin Express is US$7 per user per month and Zoho CRM Plus starts at $20 per user per month. The page states that local taxes such as VAT and GST are charged in addition.
TL;DR
Zoho CRM publishes a free tier for three users and three paid steps: Standard at US$14 per user per month, Professional at US$23 and Enterprise at US$40, with Bigin Express at US$7 and Zoho CRM Plus from US$20, and it states that local taxes are charged on top. Salesforce Sales Cloud publishes Free Suite at $0, Starter Suite at $25, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550 per user per month. At the entry level Zoho is a little over half of Salesforce Starter Suite; at Zoho's top published tier of US$40 the equivalent Salesforce rung is Advanced at $395, which is roughly ten times the price. The gap reflects different markets: Zoho sells a broad feature list at a low per-seat price with taxes added, Salesforce sells scale, an add-on catalogue and a partner ecosystem at prices that rise steeply above Starter Suite.
Salesforce's Sales Cloud page is a five-step ladder plus a free tier. Free Suite is $0, Starter Suite is $25 per user per month billed monthly or annually, Pro Suite is $100 per user per month billed annually, Core is $195, Advanced is $395 and Max is $550, the last four billed annually. Starter Suite includes lead, account, contact and opportunity management, built-in sales flows and lead routing, and AI that syncs emails, events and contacts automatically. Pro Suite adds greater customisation and automation, sales quoting and forecasting and access to AgentExchange. Core adds Slack Business+ and Tableau Next. Advanced adds Sales Programs and security items including Backup and Recover, Archive, Data Detect and Security Center. Max bundles Agentforce for Sales and Agentforce Coworker, Slack Enterprise+, Tableau Next, Salesforce Spiff, Sales Planning and 2.75 million Flex Credits per org per year. Add-ons are priced separately: Agentforce for Sales from $125 per user per month, Sales Programs from $100, Revenue Intelligence from $220, Revenue Cloud from $200 and Partner Relationship Management from $10 per login per month.
Put side by side, the arithmetic is blunt. Zoho's entire published paid range runs from US$14 to US$40 per user per month, with a free tier for three users. Salesforce's published range runs from $25 to $550, and only Starter Suite offers a monthly billing option; everything above it is annual. Walking up both ladders, Zoho Standard at US$14 sits below Salesforce Starter Suite at $25, Zoho Professional at US$23 is still below Salesforce's cheapest paid tier, and Zoho Enterprise at US$40 corresponds on price to somewhere between Salesforce Starter Suite and Pro Suite rather than to Advanced at $395. The counterweight is what each includes: Zoho's Enterprise tier covers field-level encryption and a developer sandbox at US$40, features that on Salesforce appear from Advanced at $395, and Salesforce's top tier bundles products Zoho does not publish on this page. Taxes are another difference in presentation: Zoho states plainly that local taxes are added, while Salesforce publishes USD figures with a currency converter.
| Feature | Salesforce | Zoho CRM |
|---|---|---|
| Free tier | Free Suite at $0 per user per month | US$0, described as forever free for three users |
| Entry paid tier | Starter Suite at $25 per user per month, billed monthly or annually | Standard at US$14 per user per month |
| Second paid tier | Pro Suite at $100 per user per month billed annually | Professional at US$23 per user per month |
| Third paid tier | Core at $195 per user per month billed annually | Enterprise at US$40 per user per month |
| Higher tiers | Advanced at $395 and Max at $550 per user per month billed annually | Not published beyond Enterprise; Bigin Express at US$7 and Zoho CRM Plus from $20 per user per month |
| Tax treatment | USD figures published with a currency converter for other currencies | Stated that local taxes such as VAT and GST are charged in addition |
| AI pricing | Add-ons with published starting prices: Agentforce for Sales from $125 per user per month, available on Core and above | AI agents included from Professional at US$23, with extended AI on Enterprise at US$40 |
| Security and encryption | Backup and Recover, Archive, Data Detect and Security Center from Advanced at $395 | Field-level encryption on Enterprise at US$40 |
| Compliance | Slack Business+ and Tableau Next from Core at $195 | HIPAA compliance stated on Standard at US$14 |
| Billing period | Monthly or annual on Starter Suite; annual above it | A monthly and annual toggle is presented on the pricing page |
| Trial | 30-day free trial, no credit card and no installation | Free tier with no credit card required and free trials on each paid edition |
| Best fit | Enterprises needing scale, bundled platforms and an add-on catalogue | Small and mid-sized teams that want the feature list at a low per-seat price |
Pick Salesforce if
Salesforce is the right answer when the buying criteria are scale, a catalogue of add-ons and products that arrive already integrated. Starter Suite at $25 per user per month can be billed monthly or annually and covers lead, account, contact and opportunity management with AI syncing emails, events and contacts automatically. Above it, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550 each add a layer, and Max bundles Agentforce, Slack Enterprise+, Tableau Next and 2.75 million Flex Credits per org per year. The add-on prices are published rather than hidden, from $125 per user per month for Agentforce for Sales to $220 for Revenue Intelligence. What you accept is a ladder that only offers monthly billing at the bottom rung and rises 22-fold from entry to top.
Pick Zoho CRM if
Zoho CRM is the pragmatic buy for teams that want capability without a per-seat price that climbs. Free is US$0 for three users, Standard is US$14, Professional is US$23 and Enterprise is US$40 per user per month, and each step is itemised so you can see exactly what the money adds: built-in calling and HIPAA compliance at Standard, AI agents and predictive intelligence at Professional, field-level encryption and a developer sandbox at Enterprise. Two things to plan for: the page states that local taxes such as VAT and GST are charged in addition to the listed prices, and the page presents a monthly and annual toggle rather than one price per billing period, so confirm which figure applies to your commitment. Even so, its top published tier costs a tenth of Salesforce Advanced and less than half of Salesforce's cheapest paid tier sits above Zoho's second step.
Neither Salesforce nor Zoho publishes third-party review data we are willing to restate as fact, and we did not run either platform. Every figure here comes from the two vendors' own pricing pages as published when this comparison was written. The lists headed 'vendor-published claims' are the vendors' own statements, not user reviews.
Zoho's entire published paid range is US$14, US$23 and US$40 per user per month, with a free tier for three users. Salesforce runs $25, $100, $195, $395 and $550 per user per month. Zoho Enterprise at US$40 is roughly a tenth of Salesforce Advanced at $395, and Zoho's top tier is below Salesforce's third rung.
For Zoho, no: the page states that local taxes such as VAT and GST are charged in addition to the prices shown, so the invoiced amount is higher. Salesforce publishes USD figures with a currency converter for other currencies, and does not add a comparable tax note on the section reviewed.
Zoho includes AI agents from Professional at US$23 per user per month, with extended AI capabilities on Enterprise at US$40. Salesforce states that AI can be added to Core and above, with Agentforce for Sales priced from $125 per user per month as an add-on, and detailed pricing requiring a sales conversation.
Starter Suite at $25 per user per month includes lead, account, contact and opportunity management, built-in sales flows and lead routing, AI that syncs emails, events and contacts automatically, and dynamic email marketing with analytics. It can be billed monthly or annually, unlike the tiers above it.
On price, US$40 per user per month sits between Salesforce Starter Suite at $25 and Pro Suite at $100. Feature-wise Zoho Enterprise includes field-level encryption, a developer sandbox, approval processes and account based marketing, items that on Salesforce appear from Advanced at $395 per user per month.
On published prices, Zoho. A three-user team can stay on the free tier, and Standard at US$14 per user per month adds built-in calling, multiple pipelines, forecasting and HIPAA compliance, with taxes on top. Salesforce's free tier is a single-user licence at $0 and its cheapest paid tier is $25. The Salesforce case strengthens when the team needs Slack and Tableau integration or intends to buy add-ons from a large catalogue.
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