← Heraldware
ShopwarevsWooCommerce

TL;DR

Both are open source and free to download: Shopware's Community Edition and WooCommerce's WordPress plugin cost nothing. The divergence is what surrounds them. Shopware's hosted tiers start at EUR 600 a month excluding VAT and go up quickly, aimed at B2B and mid-market stores in Europe. WooCommerce stays cheap because you assemble it yourself from hosting at $25 to $350 a month and extensions at $29 to $299 a year each.

WooCommerce prices itself as the opposite philosophy. The platform is free with no monthly subscription and no revenue share, and you pay for three things instead: hosting, which it estimates at $25 to $350 a month for most stores; extensions at $29 to $299 a year each; and payment processing, where WooPayments runs 2.50% to 2.90% plus 30 cents per transaction. Its own comparison table puts Shopify Basic at $29 a month, BigCommerce Core at $29 a month with an online revenue cap, and Adobe Commerce and Salesforce Commerce Cloud in the thousands, which is the framing it wants you to read the numbers in.

The comparison therefore is not which platform is cheaper - both have a free starting point - but how much commerce capability you buy without writing code. On Shopware, the B2B machinery, the advanced search and the customer-group content targeting arrive at EUR 600 to EUR 2,400 a month, and in return you get vendor support, onboarding and a platform roadmap. On WooCommerce, the equivalent capability is bought as individual extensions, integrated by you or a developer, at prices that stay small individually and compound collectively, with the advantage that no vendor can raise a platform fee on your revenue. If your market is European B2B, Shopware's packaged tiers map to how those projects are actually run. If your store is a catalogue, a theme and a payment processor, WooCommerce will almost always be the cheaper build.

Pros & cons

👍 Shopware Pros

  • Community Edition is genuinely free with source code access and no platform fee
  • Rise at EUR 600 a month bundles AI content tools, returns management and direct support
  • B2B quotes, purchasing approvals and budget management arrive in Evolve
  • European vendor with EU hosting partners, workshops and a large Discord community
  • First 30 days free on Rise, and Shopware Payments built into the platform

👎 Shopware Cons

  • The first paid tier starts at EUR 600 a month excluding VAT
  • Evolve at EUR 2,400 a month puts real commerce features out of small-store reach
  • Developer support on the free tier is capped at two tickets a month
  • A smaller extension marketplace than WordPress, and fewer English-language agencies

👍 WooCommerce Pros

  • The core platform is free with no monthly subscription and no revenue share
  • Extensions at $29 to $299 a year each, so you pay only for what you add
  • Hosting is a competitive market at $25 to $350 a month rather than a platform fee
  • WooPayments at 2.50% to 2.90% plus 30 cents, with no extra fee for third-party gateways
  • The largest WordPress ecosystem of themes, developers and hosting choices

👎 WooCommerce Cons

  • Every integration is your project: updates, compatibility and security are yours
  • Costs compound as extensions are added, and each is an annual renewal
  • Performance and caching are your responsibility, not the platform's
  • No vendor support line; help comes from documentation, community and hired developers

Side by side

FeatureShopwareWooCommerce
Free tierCommunity Edition: free, self-hosted, source code accessFree plugin on WordPress, with no monthly subscription
First paid tierRise from EUR 600 a month excluding VATNo platform tier; hosting from $25 a month
Upper tiersEvolve from EUR 2,400 a month; Beyond quotedHosting up to about $350 a month plus enterprise hosting deals
ExtensionsIncluded in the tier you buy$29 to $299 a year per extension
B2B featuresQuotes, purchasing approvals and budget management in EvolvePurchased as individual extensions and custom development
PaymentsShopware Payments built inWooPayments at 2.50% to 2.90% plus 30 cents, or any gateway
Revenue shareNone on any tierNone, stated explicitly on the pricing page
SupportCommunity, Discord of 6,000+ users, direct support from Rise, phone from EvolveDocumentation, community forums and hired developers
HostingYou choose the partner on Community; bundled on paid tiersYou choose, at $25 to $350 a month for most stores

Verdict

Pick Shopware if

Pick Shopware if you are building European B2B commerce

Shopware's paid tiers are expensive because they are aimed at projects with real B2B requirements: quotes and purchasing approvals, budget management, customer-group content targeting, and a vendor who answers the phone. For a German or European mid-market build, that packaged capability plus local support is worth more than the EUR 600 monthly entry price, and the free Community Edition is a credible way to prototype before committing.

Pick WooCommerce if

Pick WooCommerce if you want to control the cost curve

WooCommerce is the cheaper path for a catalogue store, and it stays cheaper because you buy hosting and extensions instead of a platform tier, with no revenue share and no vendor who can reprice your business. Accept the trade: someone on your side has to own updates, performance, security and the compatibility between every extension you install.

What the vendors say, and what we did not measure

No user reviews or ratings were collected for this comparison. Prices come from shopware.com's pricing page, which lists its tiers in EUR excluding VAT, and from woocommerce.com/pricing, including its hosting and extension cost ranges.

Who Should Use Which?

Use Shopware if you...

  • B2B stores that need quotes, approvals, customer-group pricing and budgets
  • European businesses that want an EU vendor, EU partners and EU-friendly support hours
  • Projects where a fixed monthly platform fee is preferable to a pile of annual extension renewals
  • Teams that value a personal account manager and one-hour support reaction times at the Beyond tier

Use WooCommerce if you...

  • Small and mid-sized catalogue stores where hosting plus a few extensions beats EUR 600 a month
  • Agencies that build on WordPress and want to reuse an existing skill set
  • Stores that want to switch payment processors without platform consequences
  • Projects that would rather spend on custom development than on a platform subscription

FAQ

Which is cheaper to run?

WooCommerce, in almost every small-store scenario: free plugin, hosting at $25 to $350 a month and extensions at $29 to $299 a year each. Shopware's first paid tier alone is EUR 600 a month excluding VAT. Shopware is only free if you self-host the Community Edition and do the work yourself.

Is Shopware's Community Edition really free?

Yes. The pricing page lists it at EUR 0 with source code access, a visual page builder, product and order management, community support and the freedom to choose your own hosting and implementation partners, with no platform licence fee.

Do either charge a share of revenue?

WooCommerce states explicitly that there is no revenue share. Shopware's published tiers are flat monthly platform prices, with payments processed through Shopware Payments at its own processing rates rather than a revenue cut.

Which handles B2B better?

Shopware, out of the box: quotes, purchasing approvals, advanced product search, customer-group content targeting and budget management are packaged in Evolve at EUR 2,400 a month. WooCommerce can reach the same place, but assembles it from extensions and custom code.

Can I migrate between them?

Yes, in both directions, and both are open source so nothing blocks an export. Product, customer and order data moves through standard exports; the expensive part in either direction is rebuilding themes, extensions and integrations rather than moving rows.

Spot an outdated price or feature? Let us know and we'll verify it.

Heraldware analysis engine

reviewed · data sourced from official product pages · sources: shopware.com, woocommerce.com